CiCi's Pizza Offers Unbeatable $4.99 or Less

Coppell, Texas,-- October, 2009--For two weeks in October, hungry
diners can take a bite out of CiCi's Pizza's endless buffet at a discounted
price of $4.99 or less. Now through October 25th, CiCi's 24-footlong buffet
offers 18 various kinds of craveable pizzas, a bottomless salad bar, pasta and
mouth-watering desserts. This promotion is being supported by a national
cable, syndicated TV and network radio campaign and is valid at participating
CiCi's Pizza restaurants.


"CiCi's Pizza has always provided great value for our guests, so this two week
promotional pricing of $4.99 or less gives us a chance to speak to even more
guests who may not have yet experienced their first 'Welcome to CiCi's,'" said
Tom Koenigsberg, chief marketing officer, CiCi's Pizza. "As the U.S. continues
to climb out of a tough economic time, CiCi's is proud to offer a bit of
relief to guests who want a great variety of food without taking a bite out of
their wallet."


Founded in 1985, CiCi's Pizza is a family-oriented restaurant serving guests
fresh pizza, pasta, salad and dessert, all you want for about five bucks and
change. CiCi's mission then and now is to exceed each guest's expectation in
food, service and cleanliness at an affordable price. Since opening its first
restaurant in Plano, Texas, CiCi's has grown to almost 650 restaurants in 32
states. In 2006, CiCi's introduced the carry-out only To-Go restaurants with
13 operating in Texas, Georgia, Florida, Oklahoma and California.


Industry professionals have taken notice of CiCi's Pizza's continuous growth
and success. USA Today featured CiCi's Pizza in the "Money" section
positioning the brand as the value leader within the restaurant industry. In
2009, Restaurants & Institutions Consumers' Choice in Chains recognized CiCi's
Pizza as a top pizza chain in America, as well as an honor in "Best in Value."
Nation's Restaurant News has ranked CiCi's number one for sales and unit
growth in the pizza chain category for the past three years. In its recent
2009 ranking, Entrepreneur magazine's Annual Franchise Top 500 issue, ranked
CiCi's Pizza as number one in the Italian restaurant industry category an
honor the company also received in 2007. Men's Health recently included CiCi's
Pizza in it's list of America's Healthiest Restaurants. StartupJournal.com,
The Wall Street Journal's guide for entrepreneurs, ranked CiCi's as one of the
top 25 highest-performing brands in the nation and Franchise Today placed the
company in the top 200 of all franchise concepts. For more information visit
www.cicispizza.com.