CiCi’s Pizza Launches Peel and Win 32-Ounce Cup Promotion

Flat Screen TV, iPods and 750,000 Food Prizes will be Awarded
 
May 29, 2007 (Coppell, Texas)… CiCi’s Pizza announces the launch of their peel-and-win 32-ounce cup promotion that will award guests over 750,000 prizes throughout the company’s 615 restaurants. Beginning June 1, guests who purchase a 32-ounce beverage will have a chance to win a Samsung 50” flat panel HDTV, Apple iPod 1GB MP3 Shuffle Players, as well as instant-win free buffets, soft drinks and free toppings on any to-go pizza. The overall odds of winning are one in two. The promotion will end August 31, giving guests the opportunity to win through the end of summer.
 
“This is our way of supporting our valuable guests and showing them our appreciation for their commitment to CiCi’s,” said Craig Moore, president of CiCi’s Pizza. “So, if you’re hungry, thirsty, lucky and feel like winning, head down to CiCi’s.”
 
Founded in 1985, CiCi’s Pizza is a family-oriented restaurant serving guests fresh pizza, pasta, salad and dessert, all you want for under $5.00. CiCi’s mission then and now is to exceed each guest’s expectation in food, service and cleanliness at an affordable price. Since opening its first restaurant in Plano, Texas, CiCi’s has grown to over 600 restaurants in 28 states.
 
Industry professionals have taken notice of CiCi’s Pizza continuous growth and success. Nation’s Restaurant News has ranked CiCi’s number one for sales and unit growth in the pizza chain category for the past three years. In its recent 2007 ranking, Entrepreneur magazine designated CiCi’s as the top brand in the Italian restaurant franchise category. StartupJournal.com, The Wall Street Journal’s guide for entrepreneurs, ranked CiCi’s as one of the top 25 highest-performing brands in the nation and Franchise Today placed the company in the top 200 of all franchise concepts.  Other honors include “Best in Value” award among national pizza chains in Restaurants and Institutions magazine’s 2006 Consumers’ Choice Report and “Best Customer Service” from Corporate Research International in 2006 and 2005.