CiCi’s Pizza Debuts Tater Tot Pizza with Marketing Gimmick

Unlikely pair to marry in Centennial Olympic Park March 13, 2009, debuting their union as CiCi’s Pizza’s Tater Tot Pizza.
— Chain Leader, 3/4/2009 4:28:00 PM

PRESS RELEASE: March 04, 2009 (Coppell, Texas)… Miss Cheese Pizza, one of CiCi’s Pizza’s original famed buffet line pies, announced today that she has accepted Mr. Tater Tot’s wedding proposal. The happy couple will unite in a ceremony and debut as CiCi’s Tater Tot pizza, a union of America’s lunchroom classics. Mr. Tater Tot will exchange vows with his bride to be, Miss Cheese Pizza, on Friday, March 13, 2009 at 3:30 p.m. EST. The wedding will take place in Centennial Olympic Park in Atlanta, Georgia, with hundreds of “spec-taters” expected to attend and enjoy themselves at the reception immediately following, highlighted by a sampling of the Tater Tot pizza – free of charge.  Fashion designer and body paint artist Rosemary Kimble of EnRapturing ReVisions will be designing the couple’s wedding attire, focusing on the bride’s gown embellished with a pizza crust hem and cheesy satin shimmer.

“Every bride-to-be wants their wedding to be a sensation, and in this case I know that my union with Mr. Tater Tot will be one of a taste sensation,” says Miss Cheese Pizza, CiCi’s Pizza spokeswoman. “I applaud CiCi’s Pizza for appreciating our non-traditional love story. For years, pizza and tater tots have been a resounding hit at school cafeterias all over the nation. Mr. Tater Tot is a ‘potato gem’ with his crispy exterior and compact size, no longer seen as a side-dish, but a perfect choice as a seasoned pizza topping.”

Helping to tell Miss Cheese Pizza and Mr. Tater Tot’s love story and capturing the day’s events in pictures will be Anna and Spencer Photography and Three Ring Media as the event’s videographer.

Founded in 1985, CiCi’s Pizza is a family-oriented restaurant serving guests fresh pizza, pasta, salad and dessert, all you want for about five bucks and change. CiCi’s mission then and now is to exceed each guest’s expectation in food, service and cleanliness at an affordable price. Since opening its first restaurant in Plano, Texas, CiCi’s has grown to almost 650 restaurants in 30 states.

Industry professionals have taken notice of CiCi’s Pizza’s continuous growth and success. Nation’s Restaurant News has ranked CiCi’s number one for sales and unit growth in the pizza chain category for the past three years. In its recent 2009 ranking, Entrepreneur magazine’s Annual Franchise Top 500 issue, ranked CiCi’s Pizza as number one in the Italian restaurant industry category an honor the company also received in 2007. StartupJournal.com, The Wall Street Journal’s guide for entrepreneurs, ranked CiCi’s as one of the top 25 highest-performing brands in the nation and Franchise Today placed the company in the top 200 of all franchise concepts. Other honors include “Best in Value” award among national pizza chains in Restaurants and Institutions magazine’s 2006 Consumers’ Choice Report and “Best Customer Service” from Corporate Research International in 2007, 2006 and 2005. For more information, visit www.cicispizza.com.