Coppell, Texas, July 19, 2011 – Put away the grill; there’s a new way to enjoy the nation’s favorite foods this summer – with CiCi’s Pizza’s American Classics Line. To launch the ongoing featured pizza category, CiCi’s is rolling out its new Cheeseburger Pizza to all of its restaurants nationwide this month – the first of four signature pizzas.
The Cheeseburger Pizza will take a place of honor on CiCi’s pizza buffet and features a tantalizing combination of ground beef, cheese, fresh chopped pickles and mustard, topped off with a drizzle of ketchup, all on a freshly-made crust. Popular American Classics favorites like the BBQ, Buffalo Chicken and the signature Macaroni and Cheese pizzas will also be featured in upcoming months.
Burgers are one of America’s most-ordered foods in restaurants, according to the NPD Group’s annual Eating Patterns in America study. The cheeseburger pizza gives hungry fans an even better way to enjoy the beloved food.
“What better way to celebrate summer than introducing our new American Classics and featuring a new addition, the Cheeseburger Pizza,” said Nancy Hampton, CiCi’s Pizza Chief Marketing Officer. “Our guests love the variety we offer with more than 20 pizzas on our buffet, in addition to soup, salad, pasta and dessert. And, better yet, they can expect to see American Classics featured from now on.”
The new Cheeseburger Pizza is just one way guests can enjoy the fun at CiCi’s this summer. From July 11 through Aug. 28, CiCi’s will give guests a chance to win with movie family fun packs, children’s movie tickets and millions of other prizes in the CiCi’s Pizza Family Funtacular. Guests will get a free scratch-off card with every guest check and large beverage purchase. Two lucky families of four will win the grand prize, an all-expense paid trip to Universal Orlando® Resort Vacation.
CiCi’s makes each pizza by hand using fresh dough, sauce prepared in small batches using a special blend of herbs and seasonings, freshly grated cheese and crisp vegetables. Guests who don’t see their favorite pizza on the buffet are encouraged make a special request and CiCi’s will make it on the spot and bring it straight from the oven to the table.
For more information about CiCi’s, the Cheeseburger Pizza, American Classics or the Family Funtacular, visit www.cicispizza.com.
About CiCi’s Pizza:
Coppell, Texas-based CiCi’s Pizza opened its first restaurant in Plano, Texas in 1985, and is now one of the nation’s fastest growing pizza chains. The family-oriented restaurant is known for its popular pizza, pasta, salad and dessert buffet featuring up to 20 varieties of pizza and fresh ingredients for about $5. Today, the expanding company has 600 restaurants in 35 states with plans to add another 500 restaurants in the next 10 years. CiCi’s was named No. 1 in its category in Entrepreneur’s 2011 Franchise 500, and Entrepreneur magazine ranked CiCi’s Pizza first in the Italian restaurant industry category in 2009 and 2007. In 2010, CiCi’s was named to Inc. Magazine’s top 5,000 list, and to Parents list of top family-friendly restaurants. Its commitment to value has been recognized by USA Today, Restaurants & Institutions and Nation’s Restaurant News, which ranked CiCi’s No. 1 in sales and unit growth among pizza chains for the past four years. CiCi’s has also been named one of the top 25 performing brands by the Wall Street Journal and a top 200 franchise concept by Franchise Today.
