Chuck E. Cheese has developed a new menu collaboration tied to the release of the feature film, Ryan’s World, the Movie: Titan Universe Adventure, which arrives in theaters on August 16.
The kid-friendly brand partnered with pocket.watch, a leading kids and family creator content and IP company, and Sunlight Entertainment, the Kaji family-owned production studio. Ryan’s World is a YouTube channel for children featuring Ryan Kaji, his mother, father and twin sisters. One of the channel’s videos, titled “Huge Eggs Surprise Toys Challenge,” was one of YouTube’s most-viewed videos in 2023.
Starting today, guests at Chuck E. Cheese fun centers nationwide and in Canada can order their large or extra-large “Ryan’s Way” pizza loaded with Ryan’s favorite topping, pepperoni. The Triple Loaded Pepperoni Pizza is a limited time offering inspired by Ryan’s Triple Decker pizza featured in the film and available through September 2.
Ryan’s World the Movie: Titan Universe Adventure marks the first wide release of a theatrical movie from a YouTube creator brand. The cast stars the Kaji family’s digital creators, with a combined 207-plus million YouTube subscribers. The story follows Ryan as he jumps into a magical comic book and transforms into an anime superhero to save his twin sisters.
The Kaji family filmed an exclusive video at Chuck E. Cheese to try the new menu item and engage in a family gaming competition, which will debut on Ryan’s World August 1. Content from the film will also be featured in Chuck E. Cheese locations throughout the promotion across the family entertainment center’s media network, broadcast over 5,000 screens in nearly 500 locations in the U.S. and Canada.
This is the second venture between the family entertainment brands. In 2021, Chuck E. Cheese, pocket.watch and the Kaji family joined forces to create an immersive, in-person experience with nationwide watch parties at Chuck E. Cheese for the Ryan’s World virtual FanFest.
