What’s so mysterious about the new Chuck E. Cheese Mystery Egg? Kids will have to crack that sucker open to find out.

The family entertainment brand has teamed up with Bonkers Toys, a leader in the toy industry, to launch the retail item at Walmart stores nationwide and online at Amazon. It’s the latest addition to Chuck E. Cheese’s growing line of licensed merchandise.

The Chuck E. Cheese Mystery Egg is packed with a variety of collectibles and surprise items, “all designed to capture the fun and excitement of the Chuck E. Cheese experience,” the company said. The mystery toy even includes E-tickets that can be redeemed at any Chuck E. Cheese location, adding an extra layer of interactivity and engagement for fans.

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The toy’s debut marks a significant milestone for the kid-friendly pizza brand. Chuck E. Cheese boasts a growing program of nearly 30 licensed partners, each contributing to the brand’s portfolio of intellectual properties.

“It’s a new and exciting chapter for the Chuck E. Cheese brand, and we are thrilled to be expanding the presence of our beloved characters through retail, in games, toys, food, apparel, collectibles and so much more,” said Melissa McLeanas, CEC Entertainment’s vice president of global licensing, media and branded entertainment development. “Bonkers Toys is an incredible partner, and we can’t wait for families and fans to play and collect all of these first-ever toys as we continue to introduce Chuck E. Cheese to new audiences in fresh and exciting ways.”