Winter marks the season for fresh fruit from Chile, including customer favorites like blueberries and grapes. With these Chilean fruits readily available and in good supply, it’s the ideal time for fruit-forward Valentine’s Day and National Nutrition Month menu specials.

As Americans look to eat healthier, restaurants are rewarding them with more fruit items across nearly all segments and consumer classes, according to a study conducted by research firm Datassential for Chilean Fresh Fruit Association. But even as “local” and “seasonal” have become menu buzzwords, the study shows that consumers value freshness first. And with the increased demand for fresh fruit year round, operators are finding reliable partners in Chile.

The Chilean Fresh Fruit Association invites operators to get creative and share the love of fresh fruit this winter. To learn more about fresh fruit from Chile, peruse recipes, and find out how CFFA supports menu LTOs, visit www.fruitsfromchile.com or call 650-654-0777.

About Chilean Fresh Fruit Association

The Chilean Fresh Fruit Association directs all marketing and promotional activities for fresh Chilean fruit in the U.S. and Canada. Chile is the southern hemisphere’s leading grower and exporter of fresh fruits and a primary source of counter seasonal fruit to the northern hemisphere. With its unique geography and Mediterranean climate, fruit production is deeply ingrained in Chilean culture. Chile’s fresh fruit growers, packers and exporters are committed to providing North Americans with a variety of fresh, wholesome, nutritious, and delicious fruit.