Chicago-based Rosati’s Pizza is celebrating its 60th anniversary with a nationwide promotion that will culminate in the giveaway of a 1964 Chevy Impala.
The celebration pays homage to the year Rosati’s first opened its doors—1964—under founder Sam Rosati, who followed in his father’s footsteps by opening an Italian restaurant in downtown Chicago. To mark the occasion, Rosati’s has planned a series of celebratory events and promotions designed to engage both long-time fans and new customers.
The centerpiece of the celebration is the 1964 Chevy Impala, customized with Rosati’s 60th Anniversary and partner logos. The classic car, filled with giveaway prizes, has embarked on a nationwide tour, stopping at select Rosati’s locations across the U.S.
The journey began in Madison, Wisconsin, on Tuesday, September 3, and the car was on display in Pewaukee on September 4 and in Milwaukee on September 5. From there, the Impala started traveling to locations throughout the Chicagoland area on September 8.
The ’64 Chevy Impala will next move into Indiana, Tennessee, Florida, Texas, Kansas, Colorado and Arizona before concluding its journey in Las Vegas, where Rosati’s will give it away to one lucky winner at Circa Resort & Casino.
At each stop, Rosati’s has been handing out free pizza slices, free Coca-Cola, and exclusive 60th anniversary swag.
Meanwhile, from late September through October, Rosati’s will offer exclusive, one-day-only anniversary specials, including discounted items, 1964 menu pricing,’ and new products.