Cellfire Piles On the Savings at Dallas Food Chains

Texans, Among Tops In Mobile Coupon Usage, Can Now Take Advantage of Local Discounts at Select Papa John’s and Taco Bueno Locations

SAN JOSE, Calif., Aug. 7 /PRNewswire/ — Cellfire Inc. today announced Dallas-exclusive discount offers with local Papa John’s and Taco Bueno chains. More than 50 Papa John’s locations and approximately 80 Taco Bueno locations will be participating throughout the Dallas area, which ranks fourth among the top cities with the highest per capita usage of mobile coupons.  These two new merchants add to the increasing number of national and local businesses leveraging Cellfire to reach their desired audience.

“Partnering with Cellfire is a great way to reach our customers beyond traditional advertising and print couponing methods,” said Jim Ensign, vice president, marketing communications, Papa John’s International, Inc.  “As Dallas is home to many mobile-savvy consumers it was an obvious choice to include in our first mobile coupon promotion.”

Customers can receive the following discounts using Cellfire: beginning today from Papa John’s — buy any two large pizzas with up to five toppings each for only $20, and buy one large Perfect Pan Pizza with up to five toppings each for only $12.99; starting Thursday from Taco Bueno — Beef Muchacos and Chicken Potato Burritos are only $0.99 each.

“Receiving discounts via mobile phones is a growing trend among consumers,” said Scott Terraciano-Spence, Vice President Marketing, Taco Bueno.  “What makes Cellfire appealing is that it’s simple to navigate, and provides our customers with the discounts they want, stored in a place that’s easy to find.”

Cellfire is a free service that automatically delivers savings directly to consumers via their mobile phones, and provides frequently updated discounts specific to their geographic area.  Unlike text-based offers, Cellfire’s application-based service enables consumers to easily store, search and use many discounts across multiple merchants and locations.

Consumers can subscribe to Cellfire’s mobile coupon service to receive Papa John’s and Taco Bueno discounts in Dallas, TX at Cellfire.com or by texting “dfw” to 22888.

About Cellfire

Cellfire provides consumers with convenient discounts directly on their mobile phones. Cellfire is the first nationwide mobile coupon and discount offer service that allows consumers to easily access deals from brand-name merchants nationwide through their cell phone.  Founded in January 2005, Cellfire is headquartered in San Jose, California.  For more information or to download Cellfire, visit http://www.cellfire.com/.

About Papa John’s

Headquartered in Louisville, Kentucky, Papa John’s International, Inc. (NASDAQ:PZZA) is the world’s third largest pizza company. For eight years running, consumers have rated Papa John’s No. 1 in customer satisfaction among all national pizza chains in the highly regarded American Customer Satisfaction Index (ACSI). For more information about the company or to order pizza online, visit Papa John’s at http://www.papajohns.com/.

About Taco Bueno

Taco Bueno is a Mexican quick-service restaurant that offers Fast Casual Quality at a Fast Food Price and Convenience(TM). Founded in 1967 in Abilene, Texas, by a young entrepreneur named Bill Waugh, Taco Bueno today boasts more than 130 locations in Texas, Oklahoma and Kansas. Headquartered in the Dallas suburb of Carrollton, Texas, Taco Bueno is owned by New York-based Jacobson Partners, a private equity firm whose current investments include Bertucci’s Brick Oven Ristorante, Childtime Learning Centers, Conforma Clad, FPC, Inc. and GEM Product. Find out more about Taco Bueno by logging on to http://www.tacobueno.com/.

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