Every pizzeria owner should know the value of his or her store. Whether you’re looking to buy or sell, going through a divorce, selling to a key employee, talking to a bank about financing equipment, or planning your estate, you need to be able to define and leverage your … More

If you feel an ingrained irritation with automated phone services, you’re not the only one. While many companies like using the phone-bot system for its speed, it usually fails to satisfy customers—and the negativity surrounding automated customer services does not stop at phone lines. Fortunately, a recent attempt to … More

Tasha Satter of Davanni’s teaches local TV personalities how to make pies and spin dough. 1 Get the word out! Contact local TV stations and offer to come to the station, or invite them to the pizzeria for a pizza making class with the anchors or for a “celebrity … More

Online Ordering Should Be Easy as Pie Today’s most successful marketers are leveraging technology to improve the customer experience, says Steve Hauber, president of Valassis Local Solutions. And the best online ordering experience is a quick and easy one. A clunky, hard-to-use system can turn a customer off permanently. “Restaurateurs … More

A strong web presence helps drive strong sales.  In fact, many of the fastest growing pizzerias had the highest web rankings in 2017. Social media has also become a powerful marketing tool in the pizza industry. According to PMQ’s 2018 Pizza Industry Census, pizzeria operators reported their top three social … More

When he was a younger man working for a Domino’s Pizza store in the late 1980s, Rick Drury, owner of the two-location Precinct Pizza in Tampa, Florida, admits he was a “terrible employee” who thought he knew more about running a pizzeria than his bosses. Turns out he was … More

Pasta is a quintessential comfort food—versatile, hearty and loved the world over—as well as a natural profit maker for pizzerias. But while time-tested standards like spaghetti Bolognese and penne primavera may remain perennial favorites, pasta selections (like everything else) have evolved beyond the basics. Today’s customers seek new flavor combinations, … More

New York-style pizza is an American icon.  Even those who didn’t grow up in New York or never tasted a New York slice can still recognize a New York pizza. That big, signature, foldable crust, complete with a healthy helping of part-skim mozzarella forming a satisfying river of grease down … More