Every pizzeria owner should know the value of his or her store. Whether you’re looking to buy or sell, going through a divorce, selling to a key employee, talking to a bank about financing equipment, or planning your estate, you need to be able to define and leverage your … More

If you feel an ingrained irritation with automated phone services, you’re not the only one. While many companies like using the phone-bot system for its speed, it usually fails to satisfy customers—and the negativity surrounding automated customer services does not stop at phone lines. Fortunately, a recent attempt to … More

Online Ordering Should Be Easy as Pie Today’s most successful marketers are leveraging technology to improve the customer experience, says Steve Hauber, president of Valassis Local Solutions. And the best online ordering experience is a quick and easy one. A clunky, hard-to-use system can turn a customer off permanently. “Restaurateurs … More

A strong web presence helps drive strong sales.  In fact, many of the fastest growing pizzerias had the highest web rankings in 2017. Social media has also become a powerful marketing tool in the pizza industry. According to PMQ’s 2018 Pizza Industry Census, pizzeria operators reported their top three social … More

Pasta is a quintessential comfort food—versatile, hearty and loved the world over—as well as a natural profit maker for pizzerias. But while time-tested standards like spaghetti Bolognese and penne primavera may remain perennial favorites, pasta selections (like everything else) have evolved beyond the basics. Today’s customers seek new flavor combinations, … More

New York-style pizza is an American icon.  Even those who didn’t grow up in New York or never tasted a New York slice can still recognize a New York pizza. That big, signature, foldable crust, complete with a healthy helping of part-skim mozzarella forming a satisfying river of grease down … More

A long, bleak, cold winter isn’t just bad  for the soul—it’s terrible for business. But summer’s here at last, and it’s a beautiful day in the neighborhood. To make up for the sales you’ve lost to snowstorms or round-the-clock rain, rethink your humdrum marketing approach, get out there in … More

Domino’s CEO Patrick Doyle (leaving his post in June) has touted Domino’s Piece of the Pie loyalty rewards program numerous times on company earnings calls, noting how the program has been a significant driver in the company’s growth since its 2015 introduction. There’s no denying that loyalty programs work … More