For Bryan Jacobs, pizza has become a perfect analogy for life—one that he refers to often as the founder and president of Vets2Success, a nonprofit in Bradenton, Florida. “Everything on a pizza comes from somewhere,” he says. “When you relate that to your own life, you can imagine that … More
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If you're planning to sell your pizzeria any time in the future, you better know its value.
Every pizzeria owner should know the value of his or her store. Whether you’re looking to buy or sell, going through a divorce, selling to a key employee, talking to a bank about financing equipment, or planning your estate, you need to be able to define and leverage your … More
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Make Facebook chatbots work for you with these tips and tricks
If you feel an ingrained irritation with automated phone services, you’re not the only one. While many companies like using the phone-bot system for its speed, it usually fails to satisfy customers—and the negativity surrounding automated customer services does not stop at phone lines. Fortunately, a recent attempt to … More
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Chef’s Corner: Nick Bogacz and Eric Von Hansen of Caliente Pizza & Draft House
When you think of Pittsburgh, you think of Penguins, Pirates, and, of course, steel. Now you can add ducks to that list. No, not The Mighty Ducks, but the succulent game bird that melts in your mouth—all thanks to Caliente Pizza & Draft House, which created an award-winning pizza … More
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Made to Order: Tips for Online Ordering
Online Ordering Should Be Easy as Pie Today’s most successful marketers are leveraging technology to improve the customer experience, says Steve Hauber, president of Valassis Local Solutions. And the best online ordering experience is a quick and easy one. A clunky, hard-to-use system can turn a customer off permanently. “Restaurateurs … More
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8 Tips for Better Video
A strong web presence helps drive strong sales. In fact, many of the fastest growing pizzerias had the highest web rankings in 2017. Social media has also become a powerful marketing tool in the pizza industry. According to PMQ’s 2018 Pizza Industry Census, pizzeria operators reported their top three social … More
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The Possibilities of Pasta
Pasta is a quintessential comfort food—versatile, hearty and loved the world over—as well as a natural profit maker for pizzerias. But while time-tested standards like spaghetti Bolognese and penne primavera may remain perennial favorites, pasta selections (like everything else) have evolved beyond the basics. Today’s customers seek new flavor combinations, … More
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New York State of Mind
New York-style pizza is an American icon. Even those who didn’t grow up in New York or never tasted a New York slice can still recognize a New York pizza. That big, signature, foldable crust, complete with a healthy helping of part-skim mozzarella forming a satisfying river of grease down … More
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Chef’s Corner – Laura Meyer
All the greats in the world, be they superheroes, late-night talk show hosts, presidents or sports figures, have that one person who helped them rise to the top of their game. Sometimes they’re the unsung heroes who stay behind the scenes. Sometimes they’re equal partners. The same is true … More
Business & Marketing
Wonder Women: Beyonce says girls ‘run the world,’ so it’s high time that pizzerias learned how to market to them
“I know why they call you millennials Generation Y,” my mother once said to me, irritably. “It’s because all we ever hear is, ‘Why do I have to clean my room? Why do I have to buy my own plane ticket? Why do I have to get my own insurance? … More
Archives
California Dreamin’: How Golden State pizza chefs used fresh, local and seasonal ingredients to develop a pizza style that has spread across the country
Think California, and certain stereotypes spring to mind: year-round sunshine, laid-back surfer dudes, health-conscious hippies, and a progressive approach to just about everything—including pizza. No surprise, then, that the state's focus on local, seasonal ingredients, quirky topping combos and artisan craftsmanship, once ahead of its time, has … More
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Re-energize your pizza brand with these 10 summertime promotions and marketing strategies
A long, bleak, cold winter isn’t just bad for the soul—it’s terrible for business. But summer’s here at last, and it’s a beautiful day in the neighborhood. To make up for the sales you’ve lost to snowstorms or round-the-clock rain, rethink your humdrum marketing approach, get out there in … More