Large chain pizza operations typically have sophisticated real estate departments that use a number of state of the art market research tools to find new, promising locations for their restaurants. Does that mean the independent pizzeria on a thin budget is the underdog in finding new locations? Not according to … More
Pizza expo show from Chicago
Best Idea Pizzacast Reels In Customers Wouldn't it be great if you could turn most cell phones into an automatic pizza ordering device? Well…Pizza cast is a mobile ordering channel offering you immediate connectivity to your customers. You can profit from the global growth of mobile commerce, or m-commerce. Pizza … More
Southwest Foodservice Show
The 2001 Southwest Foodservice Expo was held this year at the Dallas Convention Center in Dallas, Texas. There were more than 27,400 attendees, 1,278 booths and over 760 exhibiting companies. The show alternates between Houston and Dallas, which was a good thing this year considering Houston was experiencing massive flooding … More
From the publisher
And the winner is . . . Scott Hack of Peeweeville KY is the winner of the PMQ contest. He won an Inflatable Walk-Around Pizza Slice created by Signs & Shaped and valued at $4,200. Scott plans on opening his first pizza store in October. PMQ has created an award … More
Results of the 2001 World Pizza Championship
Each year the World Pizza Championship gets bigger and better. Over 600 Pizza Operators came this year from all over the world to make their claim that theirs was the world's best pizza. Only Giuseppe Paolini of Augusta, Italy and Claudio Menon from Rome could claim the title as makers … More
American pizza stores per capita
Congratulations Maine! You are the champion of pizza for the third year in a row. Your residents still support more pizza stores per capita than any other state. There are 4.14 pizzerias for every 10,000 of your residents. … More
Change in pizza store count since last summer
During the last 12 months, 3.547 pizza stores closed their doors while another 4,904 opened for business. Here is a state by state count of the net result. … More
Who owns America's pizza industry?
Competition is tough in Connecticut, that is if you believe a lack of multi-store ownership is an indicator of competition. There are 846 owners in Connecticut that oversee 1,163 pizza stores. That means the average pizza entrepreneur operates 1.37 stores. In Mississippi, things are radically different. The average pizza operator … More
Leave it to the pros – making radio advertising work
If you read my column in the last issue, you discovered a way to gain an unfair advertising advantage over your competitors; i.e., by using a professionally produced jingle. The next logical step, in my opinion, is to advise you use clever ad copy that is professionally produced to work … More
Two-way radios improve customer service
A customer left waiting to be seated can easily become a lost customer. Magill's Famous Pizza in Annandale, Virginia is a buffet-style restaurant known to serve as many as 2,000 people in a single day. Located just off a major interstate just outside the nation's capitol, they have found a … More
Bill York's Idea Forum
Strategy #93 Put the Wireless Web to Work For You! You've probably noticed the recent explosion in wireless devices. Internet-enabled wireless phones and Palm Pilots™ are showing up attached to just about everyone's belt. So how can you tap into this great new marketing tool? One way is by partnering … More