Congratulations Maine! You are the champion of pizza for the third year in a row. Your residents still support more pizza stores per capita than any other state. There are 4.14 pizzerias for every 10,000 of your residents. … More

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If you read my column in the last issue, you discovered a way to gain an unfair advertising advantage over your competitors; i.e., by using a professionally produced jingle. The next logical step, in my opinion, is to advise you use clever ad copy that is professionally produced to work … More

Strategy #93 Put the Wireless Web to Work For You! You've probably noticed the recent explosion in wireless devices. Internet-enabled wireless phones and Palm Pilots™ are showing up attached to just about everyone's belt. So how can you tap into this great new marketing tool? One way is by partnering … More

If you look at a pizza ad in the newspaper, you're almost bound to see a coupon or a featured price discount. If consumers perceive that a chain like Dominos, or a local operator trying to compete with Dominos, can always be bought on deal, then they aren't likely to … More

Predicting is risky business. It opens a big door to the possibility that, some day, people will point a finger at us and scream, "Boy, were you wrong!" Regardless, here are some of my fearless predictions. I confidently assert that at least 50 percent of them will some day occur. … More

Dino is a true pizza artist.  Some people only make pizza; Dino lives and breathes pizza. Dino's Italian heritage proved to be a pizza asset from an early age, and as fate would have it, the small pizzeria he worked for while in high school came up for sale just … More