Social media guru Bruce Irving believes getting your face and image “out there” is crucial for your brand. He encouraged store operators to create more content in a keynote talk at the New England Pizza Conference in Haverhill, Massachusetts, June 25, 2019.
Web Exclusives
Strawless in Seattle: Tutta Bella Champions Eco-friendly Efforts
In July 2018, Seattle became the first city in the United States to ban plastic straws by requesting all food service businesses to source recyclable or compostable packaging and alternatives to all disposable items like take-out containers, cups, straws, and utensils. But Tutta Bella Neapolitan Pizzeria, a regional pizzeria chain, … More
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This Chinese Pizzeria Just Says No to Durian
The world's stinkiest fruit is a popular pizza topping in China, but the Pizza Factory prefers to focus on authentic Italian-American traditions.
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Take the Fear out of Handling Customer Complaints
Picture your guest giving you an unexpected gift wrapped in shiny, gold paper with a big, red ribbon on top. How would you feel? Now, hold on to that feeling. That is exactly how you should feel when a guest complains to you—as if you are getting a gift. Why? … More
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Technomic’s Top 5 Insights From the Top 500 Restaurants
It's looking a little treacherous out there for the independent. The restaurant industry as a whole has slowed down this year and competition is expected to only get more fierce. What can we learn from the top 500 restaurant businesses? Leading data analysis group for the restaurant industry Technomic spoke at the National … More
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Five Tips for Crafting Your Pizzeria’s Video Marketing Strategy
Pizza is the most telegenic of foods, a gastronomic beauty queen that looks even better in close-up. And since video is now a driving force in pizza sales, you should put some serious thought into crafting a video marketing strategy for your pizzeria. Here are five tips to keep in … More
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How to Make Third-Party Delivery Work For You in Any Market
By now pizzeria owners are all well aware of the existence of third-party restaurant delivery services. The marketing reach of the big national players in this field grows daily. We now see their ads in print, on TV, and even popping up on our mobile devices. The giant question now … More
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Stranded Italians Open up Shop in Antigua
Basilico Antigua exploded off the screen of Trip Advisor when I searched for an Italian restaurant on the sunny island of Antigua. Antigua is one of the two major islands that make up the Caribbean nation of Antigua & Barbuda. Luckily the restaurant was within walking distance of the hotel … More
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Listen and Learn: 5 Ways to Improve Relations with Your Pizzeria Staff
Good help has always been hard to find. With an ongoing economic boom that dates back to 2010, it’s getting even harder. Good pay and benefits help, but they’re not enough, since many competing pizza restaurants offer similar packages. Instead of hiring and training new employees, you're far better off … More
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Restaurant Chains Look for Ways to Shake Up Loyalty Programs
Restaurant loyalty programs are hot these days, but many customers belong to more programs than they can keep up with. That means it’s more important than ever to offer rewards that customers will appreciate and remember, according to Nation’s Restaurant News (NRN). “Most people are part of 16 to 20 … More
Archives
The Chef’s Corner: Brittany Saxton, 600 Downtown, Bellefontaine, OH.
Brittany Saxton of 600 Downtown in Bellefontaine, OH. sits down with PMQ’s Brian Hernandez to talk about unique flavors, competing and transitioning from employee to owner. … More
PMQ International
Not a Pizza Handout, but a Path to Change
Pixza in Mexico City is unlike any other pizzeria. And it’s not just because their dough is blue. Their business model is built on social and economic empowerment through pizza. How they serve Mexico City It starts with their dough, which is made with Mexican blue corn. 100% of the … More