Pizza Without Borders

Competition Heats Up in the Eastern Bloc

Pizza Competitions for Everyone Kazan, Russia “Pizza competitions should be free and open to everyone,” says Arkadiy Gritsevskiy, president of the Russian Freestyle Pizza Federation and multi-restaurant owner. Gritsevskiy organized the first pizza competition at the Kazan HoReCa show this year based on this altruistic philosophy. Sponsors and government … More

Pizza Without Borders

How food giant Tyson uses sex to sell chicken in China

Shanghai, China  Sex Sells: Tyson Shows Skin to Chinese Consumers   Tyson in China is using sex appeal to sell more chicken with a marketing campaign featuring Chinese actor, singer, model and overall heartthrob Huang Xiao Ming. The website BrandinginChina.com says the sex-sells approach to advertising is thriving in the country, which … More