Pizza News

Standing room only

Frank Cipriano has turned his love of acting into a successful marketing tool for his business. He's proved that you can offer customers more than great food – you can offer them a great experience as well.                                                Some of Frank's acting successes include a Weight Watcher's commercial, a Yellow Pages … More

Pizza News

The pizza press

Fast Food Obesity Lawsuit Threatens Consumers Washington, D.C. – Yesterday's (1-30-2005) reinstatement of the obesity liability lawsuit against McDonald's resurrects another trial lawyer campaign that undermines personal responsibility and jeopardizes consumer choice, according to the Competitive Enterprise Institute.           "If obesity lawsuits succeed, they will turn all … More

Pizza News

Who will be the $10,000 winner?

Who will win $10,000 in the Food Network Challenge: Pizza Battle?           This event will air March 20, 2005 10 p.m. ET/PT on the Food Network and again on at least four other dates (see pop-out box). The Food Network Challenge: Pizza Battle will feature five pairs … More

Pizza News

New York pizza show review

You did it! You helped make PMQ’s inaugural New York Pizza Show an astounding success. The entire PMQ and Infinity staff was there meeting with pizza operators who had traveled from as far away as Alaska and Singapore. More than 2,400 pizza professionals from 40 states and 12 countries attended … More

Pizza News

Pizza ideas from Italy

Seventy thousand attendees from 104 countries visited six adjacent exhibit halls, including one just for pizza. The Italian Pizza Centre was where we spent most of our time, but pizza products where found throughout the 70,000 square meter complex. Attendees, exhibitors and management were all pleased with the pace and … More

Pizza News

Account ability

Their initial response is exactly the outcome you should expect and illustrates the level of caution that you should exercise in approaching any restaurant venture. It seems everyone wants to open a restaurant. The majority of people should never do so, and many of those that have opened restaurants should … More

Pizza News

New York City's landmark and legendary pizzerias

For four issues, many of you have followed me on my quest to locate the top 10 landmark and legendary pizzerias in New York. I think out of all the assignments I have taken on, this has been the most fun and educational. I’ve had the opportunity to sit down … More

Pizza News

Raising bar revenues: one drink at a time

It’s hard to imagine a restaurant that wouldn’t greatly benefit from increasing revenues. The adage, “food covers overhead, but the bar is all profit,” actually has its basis in fact. It would seem, therefore, that since no restaurant operates under the burden of too much profit, finding ways to increase … More

Pizza News

Ask Joey

Inventory management is a very underappreciated practice as far as our experience in the industry is concerned. Independent operators feel as if they do not have enough time to keep their finger on all segments of their business at all times. Sadly, most operators handle inventory on a need basis … More

Pizza News

Keep em' coming!

A loyalty or customer rewards program allows restaurateurs to track customer purchases by offering them discounts or free gifts. The tracking could include number of visits, amount of purchases over a period of time or a combination of these or other measurable concepts. There are many different ways to offer … More

Pizza News

Streetfighter marketing

To increase the success of your business or organization, take full advantage of the numerous networking opportunities available to you. Many of our clients tell us they attend various business functions, yet don’t get any business from them. To turn these events to fertile opportunities of generating business and key … More