During the past 12 years, I moved four times in Southern California. You guessed it; I'm like millions of Americans who don't stay in one place for too long. So if you're a marketer trying to keep track of my whereabouts, best of luck! The U.S. Postal Service says 43 … More

The funny thing is – most people are scared out of their wits to do it A Tale of Two Ponies – Kalani was a very sweet six-year-old girl about to celebrate her seventh birthday. She got straight A's in school, did her homework every night and still found time … More

It's all over but the shouting. The annual Re Insurance confab held in Monte Carlo is done. There is a small but powerful group of international businessmen that control the global Re Insurance industry. This is the place that insurance companies go to buy their insurance to hedge their bets … More

When you look at a check for $20 that is returned to you as NSF, you probably see red. But when a check collector looks at it they see gold. Because that $20 check is really worth $45 or $50. That's because the law entitles you to a collection fee … More

QUESTION: What can you do during to holidays to boost sales? ANSWER: The season is upon us and it is a super exciting time for our businesses and our brands. How do we translate all of this positive energy into our customer base? We want to make a connection that … More

Pizza will be the center of attention when the North America Pizza & Ice Cream Show (NAPICS) comes to the Greater Columbus Convention Center February 8-9, 2004. Show organizers are expecting as many as 10,000 attendees, making the event the largest pizza-centered tradeshow in the eastern U.S. NAPICS is an … More

The Good Modern consumers often seek businesses that offer the opportunity to pay with credit card because of the benefits associated with rewards programs, convenience and lack of cash-on-hand. Surveys have shown that consumers tend to order more (studies by VISA show a 20-30 percent increase compared with cash), increasing … More

QUESTION: What effect have wings and tenders had on the pizzeria industry and how do you suggest operators market them? ANSWER: Wow. This is a question that really hits home with me. I can honestly say the development of these items has been integral in the success and development of … More

We here at PMQ give you a report on the pizza industry each year according to increases and decreases in sales, units and other trends related to the selling of pizza from the year before. When doing my daily research for the best news related to pizza, I stumbled across … More