If you've ever been to Vegas, you quickly realize the massive, elaborate and impressive assortment of casinos were financed because the odds favor the house. When a potential catering client calls you to book a self-service drop off catering or a full service event, make sure the odds are stacked … More
Reasonable compensation
Due to our being consultants to the restaurant industry, we are frequently challenged to consider more than overview suggestions about the businesses our clients operate. In some instances, we challenge our clients to consider the risks of being too aggressive in their tax minimization strategy. For example, where our clients … More
USPT: be part of the of the competition and camraderie
By now most people in the pizza industry have heard of the U.S. Pizza Team. PMQ has promoted it, former team members have been seen on The Tonight Show, The Today Show, The Ellen DeGeneres Show, ESPN's The Best Damned Sports Show Period and Cold Pizza, CNN, USA Today and … More
A pressing matter: how to write an effective press release
What is the best marketing and advertising plan for the least amount of time, effort, and capital? That is what pizza operators all over the country are wondering. The most effective form of marketing or advertising for your pizza shop for the least amount of money may be to use … More
Advice from the pros
Some of the best pizza professionals in the world answer our burning question; "What advice would you give to someone going into the pizza business?" "Pizza Paul" Nyland Pizza Operations Customer Counselor for Gordon Food Service for over 12 years "Before you build or do a kitchen layout, you should … More
Why you must have a business plan: the cause and cost of failure
A common misconception about restaurants is that they can overcome the worst of economic times and even survive poor management. The two main causes of failure are undercapitalization and lack of knowledge about the business. Simply put, undercapitalization means just not having enough to go around. It usually results from … More
Tools of the trade: a comprehensive guide to PMQ.com
In the past year, there have been over 3,000 new pizzerias that have opened. That is a lot of freshmen business owners who need help. With all of the complications and headaches of running a new business, or managing one you have had for years, pizzeria owners, both new and … More
International pizza growth
The most exciting growth in the pizza industry, during the past few years, has been in the international markets. But which markets hold the most promise for pizza entrepreneurs who would like to expand their business internationally? One rough way to estimate a foreign market's interest in pizza is by … More
The 2004 pizza census
Thanks to the 488 respondents to this questionnaire, who took part anonymously and who each received a complete copy of the results of this survey. Unfortunately, we can't print the entire results of this report because it wouldn't be fair to those who took the time to participate. We hope … More
Pizza opportunity 101
Introducing Professor Christopher Muller, Ph.D BY STEVE GREEN, PMQ PUBLISHER Professor Muller has written the best analysis of pizza opportunity I have ever read. He has allowed us to reprint this work, which originally appeared in a European foodservice magazine. We are very proud to have Professor Muller associated with … More
PMQ's 2003 trade show review
We traveled all over the place in 2003 looking for the best ideas at trade shows across the United States and in Australia. We've been to Los Angeles, New York, Columbus, Chicago, Orlando, Indiana, New Orleans, Toledo and Sydney. Through hours of conversations and product demonstrations at all of the … More