Pizza News

Using pyramids to plan promotions

Everyone wants to find an edge over the competition. Marketing departments tell operations folks that success always comes back to the "Five P's" of Promotion, People, Place, Product, and Price. Unfortunately, in times of tough economic conditions, the promotions piece is often the very first investment to go. This is … More

Pizza News

Ask Joey

Almost everyone in the pizza industry knows the Todaro family and La Nova's Pizza from Buffalo, New York. They have the busiest pizzeria in America. (Read their stories online at www.pmq.com/lanova_pizza_before.shtml and www.pmq.com/mag/2002winter/lanova.shtml). After speaking with Joey Todaro, he agreed to share some of his knowledge in a regular column … More

Pizza News

How to hire top performers

Every restaurant owner wants the best of the best on his or her payroll. However, despite the downturn in the economy, top performers are still a challenge to find, interview, hire and keep. This article is about what you can do to more effectively interview and hire top-notch people. It's … More

Pizza News

Ringing in the sales

Answering the telephone may sound simple, but did you know that one rude or inexperienced telephone person could turn away thousands of dollars in business? Just because phone contact is not face to face, it does not mean that delivering unsurpassed guest service is a lesser priority. A well-trained crew … More

Pizza News

At the register

Did you know that most inside thefts are completed in the first 90 minutes of the cashier's shift? That way, they have plenty of time to find the right opportunity to pocket the money. Top ways money is stolen from the register Cashier doesn't ring up the sale, but takes … More

Pizza News

Streetfighter marketing

EMPLOYING THE NEXT GENERATION REQUIRES NEW STRATEGIES Hiring young talent for your business is a huge challenge. According to Eric Chester, a Denver based speaker and author of the newly released, Employing Generation Why? Understanding, Managing, and Motivating your New Workforce, "Connecting with the emerging labor force requires a specific … More

Pizza News

Earning respect and opening doors

Most everyone knows what the "snowball effect" is. It's when one little thing gains momentum and grows, picking up more volume as it moves. The snowball effect is pretty much the only way to explain what has happened with the U.S. Pizza Team. Not only has the team grown, it … More

Pizza News

What your "bean counter" needs to know

Have you ever been totally irritated with your accountant? You thought that the "bean counter" could surely find better things to do than ask such detailed questions that consume your valuable time. Well, let this "bean counter" give you a few good reasons to pay more attention to the details … More

Pizza News

Employment liability suits

Recent U.S. federal statutes make you, as an employer, responsible for compliance with a host of "employment related" regulations. The federal government and the court system is quite serious about this one. If you run afoul of the regulations you can be held liable. You make hiring and firing decisions … More

Pizza News

At the register

It is a challenge to run a successful business. I'm guessing that you got into the pizza business because you like making people happy and seeing them enjoy the food you prepare and serve. And I'm absolutely sure you didn't get into the pizza business because you wanted to deal … More

Pizza News

The matrix of managing multiple stores

It all started back in 1974 when Gina Costa opened a little pizzeria in the beachside town of Corona del Mar, which sits just a few feet off the picturesque Pacific Coast Highway between Los Angeles and San Diego. Here's a pizzeria that doesn't advertise, or do enough marketing to … More

Pizza News

The PMQ P.O.S. report

The difference that separates those pizza operators who are successful and those who go bankrupt, or just manage to stay open, are small advantages in marketing ability or investments in equipment that gives them an edge. In the tightest of markets, the smallest advantage makes the biggest difference. For many … More