What is the best marketing and advertising plan for the least amount of time, effort, and capital? That is what pizza operators all over the country are wondering. The most effective form of marketing or advertising for your pizza shop for the least amount of money may be to use … More

Some of the best pizza professionals in the world answer our burning question; "What advice would you give to someone going into the pizza business?" "Pizza Paul" Nyland Pizza Operations Customer Counselor for Gordon Food Service for over 12 years "Before you build or do a kitchen layout, you should … More

A common misconception about restaurants is that they can overcome the worst of economic times and even survive poor management. The two main causes of failure are undercapitalization and lack of knowledge about the business. Simply put, undercapitalization means just not having enough to go around. It usually results from … More

In the past year, there have been over 3,000 new pizzerias that have opened. That is a lot of freshmen business owners who need help. With all of the complications and headaches of running a new business, or managing one you have had for years, pizzeria owners, both new and … More

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The most exciting growth in the pizza industry, during the past few years, has been in the international markets. But which markets hold the most promise for pizza entrepreneurs who would like to expand their business internationally? One rough way to estimate a foreign market's interest in pizza is by … More

Thanks to the 488 respondents to this questionnaire, who took part anonymously and who each received a complete copy of the results of this survey. Unfortunately, we can't print the entire results of this report because it wouldn't be fair to those who took the time to participate. We hope … More

Introducing Professor Christopher Muller, Ph.D BY STEVE GREEN, PMQ PUBLISHER Professor Muller has written the best analysis of pizza opportunity I have ever read. He has allowed us to reprint this work, which originally appeared in a European foodservice magazine. We are very proud to have Professor Muller associated with … More

We traveled all over the place in 2003 looking for the best ideas at trade shows across the United States and in Australia. We've been to Los Angeles, New York, Columbus, Chicago, Orlando, Indiana, New Orleans, Toledo and Sydney. Through hours of conversations and product demonstrations at all of the … More

In real estate, there is a concept called "highest and best use" of a piece of property. An investor maximizes his return when he develops his property in order to capture as much income as possible. That is why you never see an entire New York City block with just … More

Business leaders tell us, "Be proactive rather than reactive. Make your plans before rather than after the $#!t hits the fan. That's how to beat your competition and win the game of business." A more straight-forward way of putting it is: "Read the writing on the wall… then figure out … More