Aaron Williams, owner of Paradise Pizza does $1500 a week in sales. Williams said he would like to do more, but in Reader West Virginia, a city of only 800 residents, he is doing as well as anyone could. The fact that Williams has figured our how to make money … More
WORLD CLASS IDEAS – AUSTRIA
Pizza Mann Gets Marketing Director and Marketing Direction Pizza Mann with it's new headquarters on Pizza Mann Street in Traun Austria has recreated it's marketing look under the leadership of Marketing Director Manfred Mayer. The successful Kid's club started in 1996 just welcomed it's 10,000th member. 100-200 new members sign … More
PMQ Interviews Mike Friedman About ending the employee turnover nightmare.
You don't need me to tell you that a high turnover rate spells big trouble. It wrecks havoc on your operation. Service, quality, and customer satisfaction all take a hit. Plus it's time consuming headache that sucks big bucks out of your pocket as you constantly recruit, interview and train … More
$100,000 Per Week Out Of One Store
La Nova Pizzeria of Buffalo New York has been rated the number one independent pizza operation in the country. And unless you know of another pizza store that averages $100,000 per week in sales the title is theirs to keep. How can one store do that much business? Isn’t that … More
$1000 Idea Contest
PLAYING CUPID Entry #1 This entry was submitted by Aubrey S. Adams, Sr, Owner of Profecto in Niles, OH. With the cooperation of several other local businesses, Profecto Pizzeria has created a wonderful Valentine's promotion for them all. Their drawing was for a heart-shaped pizza, served in the winner's Sweetheart … More
Marketing Makeover
Jim Jacobs has been hit hard by the competition, but he's fighting back with some pretty smart marketing techniques. Jim Jacobs is like many independent pizza operators today. They started off in the business 20 or 30 years ago and rode the pizza industry's wave of prosperity and growth. Now … More
How Do You Market?
How does your company make marketing decisions? Is it based on gut instincts or measurable results? Before POS systems were common, marketing decisions were only scrutinized on a theoretical basis. No one really knew who made the best marketing decision because not many people really knew how to measure results. … More
Doorhanging Basics
In an industry that is driven by the printed advertisement, doorhanging reigns supreme. Even the novice pizza operator knows to put out a bunch of flyers around the neighborhood to get the business going. The term doorhanging is used somewhat loosely among pizza operators to generally signify that something is … More
John's Incredible Pizza
Victorville, CA . . . John's Incredible Pizza Company. Incredible is a fitting word to describe this innovative concept: John Parlet's 16,000 sq. ft. combination restaurant and fun center. The exterior invites attention, not only because of it's size, but because of its strikingly different design and … More
Let's make a flier
One of the most popular forms of advertising in the pizza business is fliers. Customers almost expect to receive a few in the mail each week to tell them the new pizza prices and combos being offered in their neighborhood. They hold onto them for the next Friday night they … More
Topper's Pizza – Marketing Power Players
In 1904 Giuseppi Toppazzini created a bread dough in Italy that he would one day use at his new "Toppazzini Bakery" in Sudbury, Ontario. Giuseppi had a son Bruce who carried on the baking tradition. Bruce Toppazzini handed the recipe and bakery to his son Ron. Ron, with his sons … More