Business & Marketing

Marketing to teenagers

Did you know that there are 32 million teens in the U.S. who spend an average of $100 per week? That means teens have a weekly buying power of 3.2 billion dollars. A report on NBC4.com says teen spending has increased 60 percent in the past five years. You can … More

From the Editor

Letter from the publisher

_____Goes to Italy (Your name could be here) PMQ is looking for the best in our industry to represent the United States at the 12th Annual World Pizza Championship in Salsomaggiore, Italy, this coming April. The U.S. Pizza Team Acrobatic Trials will be held in New York City on January … More

Business & Marketing

Top off your marketing menu with a website

Consider the choices you have available to market your pizzeria. You've probably utilized or considered direct mail, box toppers, coupons, radio, television flyers, message on hold and your required yellow pages ad. In recent years the Internet has become a powerful medium, but it can be a lost cause for … More

Business & Marketing

Fund raising efforts generate business

By providing a valuable service to your community, you can generate hundreds of new customers without it costing you anything. Case in point: Catalina's Take 'n' Bake Pizza Shop in Gahanna, Ohio. Recently, the owner of Catalina's, Kathy Hartman, heard about a local family whose house burned down. They lost … More

Business & Marketing

PMQ's idea forum

Strategy #118 Remodel Your Restaurant in about a Day If you read the article "The Art of Selling Pizza" in the last issue of PMQ, you already realize that the design of the interior of your restaurant is an important aspect of business. Your decor can either excite customers and … More

Business & Marketing

The two minute pizza has arrived!

Eagle Boy's Pizza has created quite a buzz in the land down under… and in other parts of the world, too. Recently, Eagle Boy's launched a two-minute guarantee, which was the result of four years of product and equipment engineering and many headaches. It's called the Eagle Express and it … More

Business & Marketing

4 For 1 equals one for all

Pizza operators are constantly being challenged in one way or another. If it's not employee concerns, it's battling it out with the competition and the competition has many weapons to assist them in putting you out of business. One of the most commonly used weapons in the operator's arsenal these … More

Business & Marketing

I lova da pizza

Warning! If you listen to this song, you won't get it out of your head. The song "Pizza Pizza" could become the new pizza industry anthem. A songwriter's words can create a picture, motivate the masses and inspire people to get up and do something, maybe even buy a pizza. … More

Business & Marketing

I'll drink to that!

I walked into a local fast-food establishment a few weeks ago to grab a bite to eat. As I waited for my order to come up the cashier handed me my cup and I went to get my drink. When I got to the fountain dispenser a new drink label … More

Business & Marketing

It's a snap!

When it comes to winning the game, it takes many hits to win in the end, not just one big home run. These are the words of Bret Witte, director of marketing for Snappy Tomato Pizza. With several innovative promotions, localized marketing and publicity efforts and new management, their 46 … More

Business & Marketing

Pizza marketing: the ultimate warfare

Pizza is probably the world's most perfect food. As a matter of fact, the United States Government considers Pizza a complete food that covers all the major food groups. After listening to a speech by Perry J. Ludy, I was really inspired by the comments about the most powerful marketing … More