Business & Marketing

Answer this question and watch customers line up

There is only one question your potential prospects want answered before they risk their money with you: “Why should I do business with you instead of your competition?” Basically, they want to know: “What’s in it for me?” This is especially true if you have a new business and you … More

From the Editor

Letter from the publisher

Food Network To Air U.S. Pizza Team Sunday night, March 21st, 9 p.m. Eastern, get ready. The US Pizza Team is about to become a household term. See page 54 and see how your pizza store or business can leverage this publicity into increased pizza sales for your pizza business … More

Business & Marketing

Signs, signs, everywhere a sign. . .

In many cases, your first impression with people is your sign, but signage includes much more than that lighted thing on a pole out beside the road or on top of your building. The definition of sign is not only a public notice bearing information or advertising, it is also … More

Business & Marketing

From the horse's mouth

Everyone does business a different way. In this new department, PMQ will pose two to three questions each issue to a group of owners/operators from across the country so you can see what others think about certain topics. In this department, you get the word straight from the horse's mouth. … More

Business & Marketing

Getting to know New York

Continuing with our research into the history of American pizza and its roots in New York, I made a return trip to the Big Apple in January. When I went to New York last year in January, it was so cold the Hudson started freezing. Even the Canadians with me … More

Business & Marketing

PMQ's idea forum

Strategy #23b Attractive Apparel – Selling Pizza with Style The next time you have an opportunity, observe the number of people wearing polo, T-shirt, hat or other garment with a company logo, and message. Surely you will see names of many local retail identities, especially eateries. People love to receive … More

Business & Marketing

Ask Joey

The questions never seem to get easier in our business, do they? We had to dig back a little bit in our history to see what marketing efforts worked for us when we were a young brand. Obviously, PMQ readers are familiar with our current strategies. La Nova started as … More

Business & Marketing

Sign of the times

Our readers ask us for information on new technologies available to them. We search trade shows, the web and pore over trade magazines looking for the latest cutting edge technology. In this article, PMQ has found some interesting emerging technology you may be interested in. Here are some of the … More

From the Editor

Letter from the publisher

I hope you'll find the first-ever PMQ's The Pizza Pages issue one you'll want to keep around all year long. That was the idea behind it. One part buyers guide, one part first aid kit and one part marketing and planning calendar to keep your pizza sales building efforts on … More