Business & Marketing

$1000 Idea Contest

PLAYING CUPID Entry #1 This entry was submitted by Aubrey S. Adams, Sr, Owner of Profecto in Niles, OH. With the cooperation of several other local businesses, Profecto Pizzeria has created a wonderful Valentine's promotion for them all.  Their drawing was for a heart-shaped pizza, served in the winner's Sweetheart … More

Business & Marketing

Marketing Makeover

Jim Jacobs has been hit hard by the competition, but he's fighting back with some pretty smart marketing techniques. Jim Jacobs is like many independent pizza operators today.  They started off in the business 20 or 30 years ago and rode the pizza industry's wave of prosperity and growth.  Now … More

Business & Marketing

How Do You Market?

How does your company make marketing decisions? Is it based on gut instincts or measurable results? Before POS systems were common, marketing decisions were only scrutinized on a theoretical basis.  No one really knew who made the best marketing decision because not many people really knew how to measure results.  … More

Business & Marketing

Doorhanging Basics

In an industry that is driven by the printed advertisement, doorhanging reigns supreme.  Even the novice pizza operator knows to put out a bunch of flyers around the neighborhood to get the business going. The term doorhanging is used somewhat loosely among pizza operators to generally signify that something is … More

Business & Marketing

John's Incredible Pizza

Victorville, CA . . . John's Incredible Pizza Company.  Incredible is a fitting word to describe this innovative concept:  John Parlet's 16,000 sq. ft. combination restaurant and fun center.       The exterior invites attention, not only because of it's size, but because of its strikingly different design and … More

Business & Marketing

Let's make a flier

One of the most popular forms of advertising in the pizza business is fliers.  Customers almost expect to receive a few in the mail each week to tell them the new pizza prices and combos being offered in their neighborhood.  They hold onto them for the next Friday night they … More

Business & Marketing

Topper's Pizza – Marketing Power Players

In 1904 Giuseppi Toppazzini created a bread dough in Italy that he would one day use at his new "Toppazzini Bakery" in Sudbury, Ontario.  Giuseppi had a son Bruce who carried on the baking tradition.  Bruce Toppazzini handed the recipe and bakery to his son Ron.  Ron, with his sons … More

Business & Marketing

Valentine's Day Tactics

VALENTINE'S DAY KISSES Tom Feltenstin is the President of the neighborhood Marketing Institute in Palm Beach, Florida and author of The Encyclopedia of Promotional Tactics and Underdog Marketing. Tom's Encyclopedia of Promotional Tactics is a collection of marketing ideas that prevent you from ever running out of ideas. You may … More

Business & Marketing

Menu Power

How do you increase your profits without raising prices or guest counts? No, this isn't the riddle of the month, it's the business of Greg Rapp, a restaurant consultant who specializes in Menu Programs. According to Rapp, the secret to increased profits is on the menu. After getting a degree … More

Business & Marketing

Eureka! – Marketing Success Story

Rolf Wilkin knew nothing about Pizza when he borrowed money to buy a failing pizza store in 1992. Now he owns six pizza stores with more on the way and sales are well above the national average. PMQ features Eureka Pizza this issue because it is a great story of … More

Business & Marketing

Big Dave – Fourteen Fridays

Dave Ostrander is the owner/operator of Big Dave’s Pizza in Oscoda, MI. Since 1975, he has served award-winning pizza, pasta, sandwiches and salad bar in his 120-seat restaurant; 50% of his sales are from delivery. He also acts as a Pizza Consultant for a full-line distributor and a tomato packer. … More