Do you ever feel like your competition is crushing you with their coupons? Do you run into price resistance from shoppers who only compare price? Do you ever feel like the urge to turn the tables and twist the knife in your biggest competitor's heart? If you can't beat them, … More
Business & Marketing
Should you be DOING TV?
Over the last eight years, I have sold commercials to pizza companies around the world and I always advise my clients "less is more" when it comes to tailoring their ads. Your first priority is to feature your company's name. If that were all you put in the commercial, … More
Business & Marketing
Big Dave gets personal with his "High Touch Tactics"
When's the last time you bought anything and were sincerely thanked? And I don't mean the worn out clich "Thank you for shopping at K-Mart" phrase. What I'm looking for is a genuine, sincere, heartfelt thanks. How do your frontline people get that message across? What's the single most … More
Business & Marketing
IDEA FORUM: Five New Ways to Sell More Pizza
Strategy #70 Color It Green Who makes the eating out decisions in most American families? Of course…KIDS! That's why we're constantly looking for ideas that will keep your restaurant #1 in the eyes of kids. And here's a beauty: iron-on transfers that kids can create in your restaurant. … More
Business & Marketing
Design Secrets that Sell More Pizza
How would you go about starting a brand new pizza business from the ground up? Most of us in the pizza business follow a formula, a pattern or simply repeat our success in a new location. However, two seasoned pizza entrepreneurs decided to re-invent the pizza wheel, so-to-speak, … More
Business & Marketing
Gainesville Newspaper Promo REALLY Works!
Freddie Wehbe, Domino's Gainesville Manager, winner of numerous awards, including Southeast Manager of the Year and manager of the Year, with Rich Price and Dave Brandon, CEO of Domino's. Cross-promotional partnerships can be both profitable and convenient, if done correctly. For example, the Domino's, in Gainesville, Florida, and the Gainesville … More
Business & Marketing
Are You the Quarterback of Your Team?
Yesterday I had the opportunity to present another marketing seminar. My audience was 85 percent pizza operators and 15 percent pizza wannabes. I was describing some of my guerilla tactics that have added six figure boosts to sales, but I wasn't getting a breakthrough until an owner of three … More
Business & Marketing
Pizza Store Geography
Did you know that less than 30,000 pizza operators own all of America's 60,000 plus pizza stores? That's what PMQ found during the last couple of years in the process of refining our pizza ownership mailing list and in the development of this report. Currently, the average American Pizza Operator … More
Business & Marketing
DOUBLE SALES in one year!
One year ago, GoodFella's Pizza was just another one of the 148 pizza stores you'd be able to find in the Scranton, Pennsylvania phone book. Today, having doubled sales during the last 12 months, they're the biggest success story in the market. GoodFella's does a steady, $20,000 … More
Business & Marketing
Selling More Pizza With Mario's
The Mario’s Pizza you have just taken a bite of is very good. It has personality. It’s spicy like you would expect to find on a Caribbean Island but it’s not too hot. The crust is lighter and thinner than average. The cheese is not the mozzarella that you were … More
Business & Marketing
Pizza Promo Shakes Up Sales in Joplin, MO
TRY THIS PROMOTION The Pepperoni Celebration Sale Using Visual Noise!!!!!! Want to turn an $11,000 per week store into a $13,000 per week store? That's just what happened to Eureka Pizza after a successful sales promotion took sales to record high levels. When sales returned to normal the weekly … More
Business & Marketing
How Domino's Does it
PMQ takes a look at Domino's Marketing Tactics & Success Twenty Store Texas Franchise Mike Cunningham Would you have the courage to open the first Domino's Pizza stores in the home town of Pizza Hut? That's just what Mike Cunningham did in 1986. He opened four of them all at … More