If you think you’re in the pizza business, then you’re dead wrong. You are in the marketing business! In fact, the main reason why chains and leading independents are so successful is because they are mean, aggressive, marketing machines. Because they understand the power and the need for consistent advertising, … More
Business & Marketing
Dinner and a movie
DVDs please? If you’ve ever even considered offering movies with your pizza, then this is the article for you. While researching this article, I found that movie rentals require a large initial investment. If that’s not what you want to hear, then take a further look into the article—there are … More
Business & Marketing
The domino effect
The independent pizza store operator has almost always dominated Australia and New Zealand. Several pizza chains have been able to capture market share, such as Pizza Haven and Eagle Boy’s. Even Pizza Hut is giving it a shot, but hasn’t been able to enjoy the success they’ve had in the … More
Business & Marketing
From the horse's mouth
What type/size ad do you run in the phone book? What does it cost you per year and is it worth it? David Yekell – We do not buy anything other than a line listing. We feel that the cost of an ad is far greater than the results you … More
Business & Marketing
The pizza doctor
The marketing tactics that are about to be described are not for the faint of heart. They are a preview of what to expect at PMQ’s New York Pizza Show (www.newyorkpizzashow.com, Nov. 2-3, 2004). There you will find guerilla-marketing strategies…Big Dave style. In no particular order, these are my most … More
From the Editor
Letter from the publisher
Genuine New York Pizza Want to know how to make the real thing? Real New York Pizza? How about real Italian Pizza? How about the incredibly creative and exciting Aussie pizza line? When you leave New York, you’ll bring back the recipes and secrets to all of these great pizzas. … More
Business & Marketing
Kamron's komments
Advertising is what it is… Ads in newspapers, radio, TV, etc. Marketing is altogether a different animal. Marketing takes many shapes. Marketing can be how your employees handle phone calls or it can be your location. A lot of high-end restaurants spend a fortune for rent and nothing on advertising … More
Business & Marketing
Handling hospitality
As full-service restaurants’ carryout services continue to peck away at the pizza delivery/carryout business, it’s even more critical today to enhance your service levels. Face it, while the quantity of the competition continues to increase, their abilities to execute outstanding service aren’t that great. Since the New York Pizza Show … More
Business & Marketing
In search of gringo Mike
The ad read, “Gringo Mike’s Best Pizza in Costa Rica.” I definitely had to check this place out. Costa Rica is a very unique country. Tourism is rising 30 to 40 percent a year. It is a small country, approximately three million people, with almost half living in just one … More
Business & Marketing
The Oaks
The Oaks Hotel is an icon in Sydney’s hospitality scene. Why and how did it earn this reputation? While in Sydney, everyone I talked to kept saying that I had to go there before I left. I put in a call to David Thomas, the owner of the Oaks for … More
Business & Marketing
The gift card revolution
Gift cards are the gift certificates of the 21st century. This gift market is just starting to take off in the restaurant and retail industry. Mike Hallahan, president of PSI Plastics, says that in the past few years he’s noticed the large retailers move to this technology not only to … More
Business & Marketing
Marketing your chef
ldquo;I think it is very important that the public knows who their chef is,” says Keith Yonker, corporate chef for Casa Restaurant Group and member of the U.S. Pizza Team. “The perception of a chef being an old guy who carries a big knife, wears a tall white hat and … More