Business & Marketing

Ohio restaurant show – big on pizza

The 36th Annual Mid-America Restaurant, Soft Serve and Pizza Show was held February 25th and 26th at the Greater Columbus Convention Center in Columbus, Ohio. This year especially was important to the pizza industry. Jeff Slutsky of StreetFighter fame and regular contributor to PMQ was the keynote speaker of the … More

Business & Marketing

Let customers charge pizza to their phone bill!

In the days before Internet ordering, POS systems that do everything for you, caller ID and sliced bread, there were only three ways to pay for pizza-cash, check or credit card. But, for those who are familiar with Consumer Data Solutions (CDS) and eTelcharge.com, there is a fourth option, which, … More

Business & Marketing

It finally happened – blown away by a web promo

Normally, Scott Anthony's Fox's Pizza Den in Punxsutawney, Pennsylvania, home of the famous groundhog Punxsutawney Phil, does around $800 in sales on a typical Wednesday. He wanted to celebrate Fox's 30th anniversary on March 7, 2001, and boost sales with a low-cost promotion. His strategy was to use his web … More

Business & Marketing

Learn the ABC's of selling pizza to schools

Marketing pizza to schools can be a rewarding investment for pizza store owners looking for additional sources of revenue. There are several factors to consider if you want to penetrate the school segment. Additional labor costs and equipment are two factors along with the investment of your time in getting … More

Business & Marketing

Get an unfair advantage over competitors

If you are an owner/operator of an independent pizza shop, you begin your business with a handicap as soon as your sign goes up. Unlike franchisees of the major chains, you have a monumental task ahead: building name recognition. In my last column, I promised I would tell you how … More

Business & Marketing

The colossal pizza

One line of media attention can be worth ten times the amount you spend on advertising space. So how can pizza operators get this free and extremely valuable media attention? Simple, break a world's record. Jeff Parker, founder and owner of the Original Brooks Pizza 2-for-1 Ltd., had no idea … More

Business & Marketing

Idea forum

Strategy #89 Bounce Back From Bounced Checks Nearly 66.9 billion checks were written in the U.S. during 1998. Approximately 1 percent of these checks bounced. And you probably got your share of them. So what's the solution? Continue accepting checks then chasing down the bad ones? Or, do you hang … More

Business & Marketing

Free radio ad

Whether your sales are mediocre or meteoric, you still want to improve the bottom line. Despite your best efforts, however, if your sales chart is flat lining, perhaps your pizza marketing plan is missing a key ingredient. My suggestion is that you add a ladle of radio to your mix. … More

Business & Marketing

The independent's advantage

Chef Danny Wolf creates a unique recipe for pizza success. "Building sales is easier when you're an independent community pizzeria." Danny Wolf has been on both sides of the fence. Once a pizza franchisee, he much prefers being an independent operator. Now, he's raising sales to levels higher than ever before … More

Business & Marketing

A streetfighter's guide to getting what you want

Getting what you want requires that you to have the ability to convince someone that the value of your idea, product or service is worthy of their commitment. The communication process that you use to get a commitment is basically the same regardless of application: negotiating important concessions from suppliers, … More