Business & Marketing

The benefits of setting a new pizza world record

Remember the story from the Winter 2001 issue about Brooks Pizza of Alberta, Canada and their world record pizza? We told of how breaking a world record could create massive media attention and boost sales. Joe and Patty Keagle, owners of Paul Revere's Pizza in Mt. Pleasant, Iowa proves this … More

Business & Marketing


To have an Extremely successful restaurant you need Extremely good employees, products and ideas and an owner with an Extreme vision. This is exactly what Todd Parent, owner of the Extreme Pizza company in San Francisco, California, had in mind when he opened his first location in 1994. His concept … More

Pizzerias & Pizzaioli

Getting and paying attention to customers

When we profiled the father and four sons of Flyers Pizza in the Spring '99 issue of PMQ we hadn't realized that we were only scratching the surface of a goldmine of pizza business ideas. Between the five members of the Ulrey family, someone is always coming up with a … More

Business & Marketing

How do your sales compare?

Now that the official numbers are in for 2000 and we've completed our summer census of American Pizza Stores, its time for the fourth annual PMQ midyear pizza progress report. We've scoured over the last 18 months of pizza data looking for trends, opportunities and potholes. Thank you Technomic, NPD … More

Business & Marketing

Billboards let them know you're coming

The Big Texan's signs can be found every 50-100 miles on every major road leading into Amarillo, Texas. While driving to Las Vegas for the last Pizza Expo, I could not help but notice a particular restaurant's billboard that seemed to pop up every 50 miles or so. Perched on … More

Business & Marketing

Ohio restaurant show – big on pizza

The 36th Annual Mid-America Restaurant, Soft Serve and Pizza Show was held February 25th and 26th at the Greater Columbus Convention Center in Columbus, Ohio. This year especially was important to the pizza industry. Jeff Slutsky of StreetFighter fame and regular contributor to PMQ was the keynote speaker of the … More

Business & Marketing

Let customers charge pizza to their phone bill!

In the days before Internet ordering, POS systems that do everything for you, caller ID and sliced bread, there were only three ways to pay for pizza-cash, check or credit card. But, for those who are familiar with Consumer Data Solutions (CDS) and, there is a fourth option, which, … More

Business & Marketing

It finally happened – blown away by a web promo

Normally, Scott Anthony's Fox's Pizza Den in Punxsutawney, Pennsylvania, home of the famous groundhog Punxsutawney Phil, does around $800 in sales on a typical Wednesday. He wanted to celebrate Fox's 30th anniversary on March 7, 2001, and boost sales with a low-cost promotion. His strategy was to use his web … More

Business & Marketing

Learn the ABC's of selling pizza to schools

Marketing pizza to schools can be a rewarding investment for pizza store owners looking for additional sources of revenue. There are several factors to consider if you want to penetrate the school segment. Additional labor costs and equipment are two factors along with the investment of your time in getting … More