Top Marketing News

How to upsell the toppings you use and the practices you already do

PMQ’s 2001 Pizza Power Report, chocked full of pizza statistics and numbers.

How making a jingle can bring significant brand recognition to your independent store

Randy’s Wooster St Pizza in New Haven has made its claim to fame with New Haven style pizza and a Hot Wheels theme

Learn from other pizzeria owners who have formed relationships with local schools

Customers are shown to eat out on their birthday more than any other day. Hook them in on their special day and gain their loyalty with birthday clubs or coupons.

Accepting competitors’ coupons saves on printing but may raise food cost. Also see Big Dave’s wildly successful international coupon contest.

Your mix may be missing an important ingredient

This is how asking questions can put YOU in control of negotiations

17 marketing strategies straight from the Wolf’s mouth

Top Four Strategies For Selling More Pizza

The Original Brooks Pizza 2-for-1 Ltd. sets world record & creates massive marketing value

See how this independent pizzeria ran the big chains out of town by accepting their competitors’ coupons and taking advantage of their social bond with the community.

Strategy #70 Color It Green       Who makes the eating out decisions in most American families? Of course…KIDS!      That's why we're constantly looking for ideas that will keep your restaurant #1 in the eyes of kids. And here's a beauty: iron-on transfers that kids can create in your restaurant.      A really terrific company […]

  How would you go about starting a brand new pizza business from the ground up?  Most of us in the pizza business follow a formula, a pattern or simply repeat our success in a new location.       However, two seasoned pizza entrepreneurs decided to re-invent the pizza wheel, so-to-speak, to create a new beginning […]

 Did you know that less than 30,000 pizza operators own all of America's 60,000 plus pizza stores? That's what PMQ found during the last couple of years in the process of refining our pizza ownership mailing list and in the development of this report. Currently, the average American Pizza Operator owns 2.24 pizza stores. This […]