The question of how to give sales a shot in the arm is being asked more and more these days. As many of PMQ's experts and contributors have said, one way is to increase your marketing instead of decreasing it. When business is slow, customers need more reminders and incentives … More

Direct mail gives pizza restaurants a cost-effective method of efficiently reaching savings-hungry customers. News headlines insist that advertising is slumping, but smart marketers know that now is a crucial time to reach consumers. You can't fight economic uncertainty successfully with a cut in ad spending. What are the benefits of … More

Strategy #128 ALLDORM – Advertise in Local College Dorm Rooms Here are two truths about college marketing: One: On-campus sponsorship is extremely effective. Two: It is nearly impossible to buy advertising space inside of dormitories – no matter how effective we all know it would be. College retail merchandiser, AllDorm, … More

Promotional tactics for the "Four Walls" "Four walls" marketing is the battle cry of Tom Feltenstein, Founder and Chairman of the West Palm Beach, Florida-based Neighbor-hood Marketing Institute. At Mr. Feltenstein's recent Marketing War College he offered some powerful weapons to build sales and here are a few ideas you … More

When you allocate half of your annual marketing budget to direct mail, you better make sure that every mailing campaign is well planned and supported by your managers and crew. So says Dominic Benvenuti, director of operations for Boston Pie, Inc. This Domino's Pizza franchise creates and distributes more than … More

My friends say I have one of the greatest jobs in the world. I get to travel around the country and even go to Italy to eat pizza. While this is true, what they don't understand is eating pizza is a small part of what I do. My job is … More

Mary Wilson remembers well the visit she got from the new pizza competitor in town. The brash and brazen entrepreneur walked into her Southern Illinois Domino's Pizza store and arrogantly announced that he was going to put her out of business. The competitor was a former pizza chain supervisor with … More

Strategy #123 Kick-Start Your Lunch Sales Pizza operators are always looking for ways to get lunch sales going. A good strategy is to aggressively target businesses and offices. One way to effectively do that is to utilize the power of email and fax machines, but you want a way to … More