Business & Marketing

Pastabilities

The question of how to give sales a shot in the arm is being asked more and more these days. As many of PMQ's experts and contributors have said, one way is to increase your marketing instead of decreasing it. When business is slow, customers need more reminders and incentives … More

Business & Marketing

Goodfella's good ideas

In 1992, Scot Cosentino was rummaging around through his brother-in-law's closet and stumbled across a pizza stone and pizza making kit. It had been given to his brother-in-law, E. Jay Myers, as a gift. "Hey, let's make some pizzas," Scot said. As they played around in the kitchen, a previous … More

Business & Marketing

Designing a direct marketing campaign

Direct mail gives pizza restaurants a cost-effective method of efficiently reaching savings-hungry customers. News headlines insist that advertising is slumping, but smart marketers know that now is a crucial time to reach consumers. You can't fight economic uncertainty successfully with a cut in ad spending. What are the benefits of … More

Business & Marketing

PMQ's idea forum

Strategy #128 ALLDORM – Advertise in Local College Dorm Rooms Here are two truths about college marketing: One: On-campus sponsorship is extremely effective. Two: It is nearly impossible to buy advertising space inside of dormitories – no matter how effective we all know it would be. College retail merchandiser, AllDorm, … More

From the Editor

Letter from the publisher

PMQ decided that New York City should be the home of the U.S. Pizza Team Acrobatic Trials. In doing this we were hoping we could create some publicity for the pizza industry by bringing the excitement and theatre of a great pizza competition to the birthplace of American pizza. It … More

Business & Marketing

One hot delivery

Who would have ever thought that having a pizza delivered could save their life? If you live in Cleburne, Texas, this could very well be the case. A recent fire safety promotion in this city teamed the Cleburne Fire Department (CFD) with three pizza restaurants and had the firemen delivering … More

Business & Marketing

Promotional tactics for the "four walls"

Promotional tactics for the "Four Walls" "Four walls" marketing is the battle cry of Tom Feltenstein, Founder and Chairman of the West Palm Beach, Florida-based Neighbor-hood Marketing Institute. At Mr. Feltenstein's recent Marketing War College he offered some powerful weapons to build sales and here are a few ideas you … More

Business & Marketing

Direct mail gives Boston Pie a sales kick

When you allocate half of your annual marketing budget to direct mail, you better make sure that every mailing campaign is well planned and supported by your managers and crew. So says Dominic Benvenuti, director of operations for Boston Pie, Inc. This Domino's Pizza franchise creates and distributes more than … More

Business & Marketing

The many different types of pizza

My friends say I have one of the greatest jobs in the world. I get to travel around the country and even go to Italy to eat pizza. While this is true, what they don't understand is eating pizza is a small part of what I do. My job is … More

Business & Marketing

The competitor extermination program

Mary Wilson remembers well the visit she got from the new pizza competitor in town. The brash and brazen entrepreneur walked into her Southern Illinois Domino's Pizza store and arrogantly announced that he was going to put her out of business. The competitor was a former pizza chain supervisor with … More

Business & Marketing

Idea forum

Strategy #123 Kick-Start Your Lunch Sales Pizza operators are always looking for ways to get lunch sales going. A good strategy is to aggressively target businesses and offices. One way to effectively do that is to utilize the power of email and fax machines, but you want a way to … More

From the Editor

Letter from the publisher

_____Goes to Italy (Your name could be here) PMQ is looking for the best in our industry to represent the United States at the 12th Annual World Pizza Championship in Salsomaggiore, Italy, this coming April. The U.S. Pizza Team Acrobatic Trials will be held in New York City on January … More