Business & Marketing

Cause-related marketing

Cause-Related Marketing is an approach used by businesses that believe "people donate to a good cause while they spend money buying your products or services," according to Second Wind, a newsletter published in Wyomissing, Pennsylvania. Here are some examples of cause related marketing sighted in the Second Wind newsletter: Second … More

Business & Marketing

Email marketing, part I

Pizza operators are not known for their great technological know-how.You may not understand and even fear the idea of putting up a website to help market your restaurant. You work with people, food and day-to-day real life experiences and you don't have much time for the new tech society blossoming … More

Business & Marketing

Email marketing, part II

Would you be interested in knowing how some pizza operators spend only an hour or two and few dollars on direct mailings and get 10 to 15 percent redemption rates? OK, here it is – Email Marketing. How does it work and why is it so successful? It works a … More

Business & Marketing

Pizza toppings and pizza profits

Variety, choice, and a better tasting pizza. Every customer wants it but they don't always know how to get it. With all the tastes and flavors in your pizza business, what are the chances that your customers are really ordering their favorite topping or combination of toppings? Who knows? The … More

Business & Marketing

Streetfighters – Recession-proof your business

Many of our clients have been expressing their concerns about a possible economic slowdown. They've asked us for specific recommendations on how to thrive in such an environment. Any pizza business would also benefit from what we recommend: Don't stop advertising – One of the biggest mistakes business people make … More

Business & Marketing

The benefits of setting a new pizza world record

Remember the story from the Winter 2001 issue about Brooks Pizza of Alberta, Canada and their world record pizza? We told of how breaking a world record could create massive media attention and boost sales. Joe and Patty Keagle, owners of Paul Revere's Pizza in Mt. Pleasant, Iowa proves this … More

Pizzerias & Pizzaioli

Getting and paying attention to customers

When we profiled the father and four sons of Flyers Pizza in the Spring '99 issue of PMQ we hadn't realized that we were only scratching the surface of a goldmine of pizza business ideas. Between the five members of the Ulrey family, someone is always coming up with a … More

Business & Marketing

An EXTREME PIZZA concept

To have an Extremely successful restaurant you need Extremely good employees, products and ideas and an owner with an Extreme vision. This is exactly what Todd Parent, owner of the Extreme Pizza company in San Francisco, California, had in mind when he opened his first location in 1994. His concept … More

Business & Marketing

How do your sales compare?

Now that the official numbers are in for 2000 and we've completed our summer census of American Pizza Stores, its time for the fourth annual PMQ midyear pizza progress report. We've scoured over the last 18 months of pizza data looking for trends, opportunities and potholes. Thank you Technomic, NPD … More

Business & Marketing

Billboards let them know you're coming

The Big Texan's signs can be found every 50-100 miles on every major road leading into Amarillo, Texas. While driving to Las Vegas for the last Pizza Expo, I could not help but notice a particular restaurant's billboard that seemed to pop up every 50 miles or so. Perched on … More