Business & Marketing

4 For 1 equals one for all

Pizza operators are constantly being challenged in one way or another. If it's not employee concerns, it's battling it out with the competition and the competition has many weapons to assist them in putting you out of business. One of the most commonly used weapons in the operator's arsenal these … More

Business & Marketing

I lova da pizza

Warning! If you listen to this song, you won't get it out of your head. The song "Pizza Pizza" could become the new pizza industry anthem. A songwriter's words can create a picture, motivate the masses and inspire people to get up and do something, maybe even buy a pizza. … More

Business & Marketing

I'll drink to that!

I walked into a local fast-food establishment a few weeks ago to grab a bite to eat. As I waited for my order to come up the cashier handed me my cup and I went to get my drink. When I got to the fountain dispenser a new drink label … More

Business & Marketing

Fund raising efforts generate business

By providing a valuable service to your community, you can generate hundreds of new customers without it costing you anything. Case in point: Catalina's Take 'n' Bake Pizza Shop in Gahanna, Ohio. Recently, the owner of Catalina's, Kathy Hartman, heard about a local family whose house burned down. They lost … More

Business & Marketing

PMQ's idea forum

Strategy #118 Remodel Your Restaurant in about a Day If you read the article "The Art of Selling Pizza" in the last issue of PMQ, you already realize that the design of the interior of your restaurant is an important aspect of business. Your decor can either excite customers and … More

Business & Marketing

Pizza marketing: the ultimate warfare

Pizza is probably the world's most perfect food. As a matter of fact, the United States Government considers Pizza a complete food that covers all the major food groups. After listening to a speech by Perry J. Ludy, I was really inspired by the comments about the most powerful marketing … More

Business & Marketing

Streetfighter marketing

A surefire way to keep your employees enthused, motivated and hustling to bring you business is to have an employee contest. This is how it works: On a voluntary basis, each of your employees, both full and part time, receives 50 special value cards.  These cards entitle the bearer to … More

Business & Marketing

It's a snap!

When it comes to winning the game, it takes many hits to win in the end, not just one big home run. These are the words of Bret Witte, director of marketing for Snappy Tomato Pizza. With several innovative promotions, localized marketing and publicity efforts and new management, their 46 … More

Business & Marketing

Marketing movements of magic & misery

Anything that touches the customer is a marketing issue. Anytime a customer comes into contact with any aspect of a business, however remote, is an opportunity to form an impression. These words are from a book called Moments of Truth by Jan Carlzon. Mr. Carlzon is the former president of … More

Business & Marketing

LaNova marketing strategies

La Nova has established themselves as the place to go in Buffalo for pizza. Rather than spending money advertising and couponing, they have found other ways to create name recognition, which also contributes some additional revenues. They sell La Nova sauces, T-shirts, La Nova labeled bottled water not to mention … More

Business & Marketing

Earn more dough by making some bread . . . sticks

Unless you've been too busy running your pizzeria to watch TV you've probably seen the national campaign by Domino's introducing their CinnaStix and Cheesy Bread. Domino's dedicated a considerable amount of their national advertising budget to making customers aware of their new menu addition. Why? Probably because adding appetizers to … More