Business & Marketing

Signs, signs, everywhere a sign. . .

In many cases, your first impression with people is your sign, but signage includes much more than that lighted thing on a pole out beside the road or on top of your building. The definition of sign is not only a public notice bearing information or advertising, it is also … More

From the Editor

Letter from the publisher

Food Network To Air U.S. Pizza Team Sunday night, March 21st, 9 p.m. Eastern, get ready. The US Pizza Team is about to become a household term. See page 54 and see how your pizza store or business can leverage this publicity into increased pizza sales for your pizza business … More

Business & Marketing

Getting to know New York

Continuing with our research into the history of American pizza and its roots in New York, I made a return trip to the Big Apple in January. When I went to New York last year in January, it was so cold the Hudson started freezing. Even the Canadians with me … More

Business & Marketing

PMQ's idea forum

Strategy #140 Cutting Edge Marketing Tool Advertising is the lifeblood of any company. Without a steady supply of new customers and repeat orders from existing customers it's hard to stay in business. The toughest questions to answer in marketing your restaurant to the world is "Where is my advertising dollar … More

From the Editor

Letter from the publisher

I hope you'll find the first-ever PMQ's The Pizza Pages issue one you'll want to keep around all year long. That was the idea behind it. One part buyers guide, one part first aid kit and one part marketing and planning calendar to keep your pizza sales building efforts on … More

From the Editor

Letter from the publisher

Calling All Healthy Pizza Ideas PMQ is finally doing it! Our very own pizza show –  done exactly the way we've always wanted to do one. PMQ is very proud to announce that on November 2nd and 3rd of 2004, PMQ will be producing the New York Pizza Show. It … More

Business & Marketing

Healthy pizza part 2: the low-carb craze

Unless you've been hiding under a rock, you have probably already heard about the newest trend that is tearing across the country like a tornado through a trailer park. The Atkins diet has so profoundly effected the way people are eating and drinking that even the beer companies have jumped … More

Business & Marketing

The Papa Murphy's juggernaut

The faithful readers of PMQ may remember a little story Big Dave Ostrander wrote back in the summer of 2001. The article was titled Take-and-Bake – The Next Pizza Mega Trend. Back then, most didn't know what a take-and-bake pizza was, and fewer knew about Papa Murphy's, but times change … More

Business & Marketing

University marketing 201

Freddie Wehbe, operator of the Gator Domino's franchise in Gainesville, Fla., knows college marketing backwards and forwards. He has won numerous awards for his dedication to Domino's including three National Manager of the Year titles and four Gold Frannies. These are Domino's highest honors. His campus store has posted weekly … More

Business & Marketing

Survey your customers to improve business

An online customer feedback survey is a powerful tool that helps you identify areas you can improve or enhance in your business or organization, according to Marc Ankerman of Ankerman Training Solutions in Columbus, Ohio. He suggests that there are many advantages of conducting such surveys including: Getting information you … More