From the Editor

Letter from the publisher

I hope you'll find the first-ever PMQ's The Pizza Pages issue one you'll want to keep around all year long. That was the idea behind it. One part buyers guide, one part first aid kit and one part marketing and planning calendar to keep your pizza sales building efforts on … More

Business & Marketing

PMQ's idea forum

Strategy #139 World Division: Get More Bang For Your Buck With Banners Many times you may want to advertise a special for a limited amount of time, and you don't want to go broke getting materials printed for the special. What better solution than a banner that you can use … More

Business & Marketing

Healthy pizza part 2: the low-carb craze

Unless you've been hiding under a rock, you have probably already heard about the newest trend that is tearing across the country like a tornado through a trailer park. The Atkins diet has so profoundly effected the way people are eating and drinking that even the beer companies have jumped … More

Business & Marketing

The Papa Murphy's juggernaut

The faithful readers of PMQ may remember a little story Big Dave Ostrander wrote back in the summer of 2001. The article was titled Take-and-Bake – The Next Pizza Mega Trend. Back then, most didn't know what a take-and-bake pizza was, and fewer knew about Papa Murphy's, but times change … More

Business & Marketing

University marketing 201

Freddie Wehbe, operator of the Gator Domino's franchise in Gainesville, Fla., knows college marketing backwards and forwards. He has won numerous awards for his dedication to Domino's including three National Manager of the Year titles and four Gold Frannies. These are Domino's highest honors. His campus store has posted weekly … More

Business & Marketing

Survey your customers to improve business

An online customer feedback survey is a powerful tool that helps you identify areas you can improve or enhance in your business or organization, according to Marc Ankerman of Ankerman Training Solutions in Columbus, Ohio. He suggests that there are many advantages of conducting such surveys including: Getting information you … More

From the Editor

Letter from the publisher

Calling All Healthy Pizza Ideas PMQ is finally doing it! Our very own pizza show –  done exactly the way we've always wanted to do one. PMQ is very proud to announce that on November 2nd and 3rd of 2004, PMQ will be producing the New York Pizza Show. It … More

Business & Marketing

PMQ's idea forum

Strategy #137 Ventless Deep-Frying Made Affordable Appetizers are a great way to boost average ticket sales, but many of the items customers want are fried. Not a problem if you already have fryers, but if you don't, the cost to install them usually kills that idea before it really gets … More

Business & Marketing

University marketing 101

Marina's Pizzeria has been open for five years in the small town of Poughkeepsie, located in upstate New York. The Bronx-raised owner, Luigi Colicci, has made college marketing the basis of his business. Marina's has become the sole Italian food sponsor and supplier for the Marist College athletic program, which … More

Business & Marketing

Pizza's prodigy

Back in January, at the U.S. Pizza Team tryouts in New York City, I was walking to Lombardi's Pizza, the oldest pizzeria in America, with some of the guys who were competing. I was talking to a guy named George. We were talking about the pizza business and I asked … More