Business & Marketing

A streetfighter's guide to getting what you want

Getting what you want requires that you to have the ability to convince someone that the value of your idea, product or service is worthy of their commitment. The communication process that you use to get a commitment is basically the same regardless of application: negotiating important concessions from suppliers, … More

Business & Marketing

Controlling the coupon monster

Do you ever feel like your competition is crushing you with their coupons? Do you run into price resistance from shoppers who only compare price? Do you ever feel like the urge to turn the tables and twist the knife in your biggest competitor's heart? If you can't beat them, … More

Business & Marketing

Idea forum

Strategy #89 Bounce Back From Bounced Checks Nearly 66.9 billion checks were written in the U.S. during 1998. Approximately 1 percent of these checks bounced. And you probably got your share of them. So what's the solution? Continue accepting checks then chasing down the bad ones? Or, do you hang … More

Business & Marketing

The independent's advantage

Chef Danny Wolf creates a unique recipe for pizza success. "Building sales is easier when you're an independent community pizzeria." Danny Wolf has been on both sides of the fence. Once a pizza franchisee, he much prefers being an independent operator. Now, he's raising sales to levels higher than ever before … More

Business & Marketing

The colossal pizza

One line of media attention can be worth ten times the amount you spend on advertising space. So how can pizza operators get this free and extremely valuable media attention? Simple, break a world's record. Jeff Parker, founder and owner of the Original Brooks Pizza 2-for-1 Ltd., had no idea … More

Business & Marketing

IDEA FORUM: Five New Ways to Sell More Pizza

Strategy #70 Color It Green       Who makes the eating out decisions in most American families? Of course…KIDS!      That's why we're constantly looking for ideas that will keep your restaurant #1 in the eyes of kids. And here's a beauty: iron-on transfers that kids can create in your restaurant. … More

Business & Marketing

Should you be DOING TV?

Over the last eight years, I have sold commercials to pizza companies around the world and I always advise my clients "less is more" when it comes to tailoring their ads.       Your first priority is to feature your company's name. If that were all you put in the commercial, … More

Business & Marketing

Design Secrets that Sell More Pizza

How would you go about starting a brand new pizza business from the ground up?  Most of us in the pizza business follow a formula, a pattern or simply repeat our success in a new location.       However, two seasoned pizza entrepreneurs decided to re-invent the pizza wheel, so-to-speak, … More

Business & Marketing

Gainesville Newspaper Promo REALLY Works!

Freddie Wehbe, Domino's Gainesville Manager, winner of numerous awards, including Southeast Manager of the Year and manager of the Year, with Rich Price and Dave Brandon, CEO of Domino's.     Cross-promotional partnerships can be both profitable and convenient, if done correctly. For example, the Domino's, in Gainesville, Florida, and the Gainesville … More

Business & Marketing

Are You the Quarterback of Your Team?

Yesterday I had the opportunity to present another marketing seminar. My audience was 85 percent pizza operators and 15 percent pizza wannabes.       I was describing some of my guerilla tactics that have added six figure boosts to sales, but I wasn't getting a breakthrough until an owner of three … More

Business & Marketing

DOUBLE SALES in one year!

    One year ago, GoodFella's Pizza was just another one of the 148 pizza stores you'd be able to find in the Scranton, Pennsylvania phone book. Today, having doubled sales during the last 12 months, they're the biggest success story in the market. GoodFella's does a steady, $20,000 … More