Business & Marketing

The magic of mushrooms

Egyptians once believed them to be the plant of immortality. Ancient civilizations believed them to possess supernatural powers. Chefs today consider them to be the “fifth taste,” offering a whole different taste sensation. Mushrooms, once only fit for royalty, are now one of the most popular vegetables on the market … More

Business & Marketing

Catering corner

It’s ironic that the skills needed to be a successful student in school are those that hold you back as a business owner. I was never taught to embrace failure. The rewards and recognition went to those students that achieved A+, 100 percent, as much as possible. Failure was a … More

Business & Marketing

Hotel marketing

A much-overlooked marketing strategy could be as near as next door. Any hotels around your pizzeria? Are you actively trying to sell pizza to hotel guests? If not, then you may be missing a great way to make some extra money. There are different tactics to selling or marketing within … More

Business & Marketing

Dinner and a movie

DVDs please? If you’ve ever even considered offering movies with your pizza, then this is the article for you. While researching this article, I found that movie rentals require a large initial investment. If that’s not what you want to hear, then take a further look into the article—there are … More

Business & Marketing

So you think you're in the pizza business…

If you think you’re in the pizza business, then you’re dead wrong. You are in the marketing business! In fact, the main reason why chains and leading independents are so successful is because they are mean, aggressive, marketing machines. Because they understand the power and the need for consistent advertising, … More

Business & Marketing

The domino effect

The independent pizza store operator has almost always dominated Australia and New Zealand. Several pizza chains have been able to capture market share, such as Pizza Haven and Eagle Boy’s. Even Pizza Hut is giving it a shot, but hasn’t been able to enjoy the success they’ve had in the … More

Business & Marketing

From the horse's mouth

What type/size ad do you run in the phone book? What does it cost you per year and is it worth it? David Yekell – We do not buy anything other than a line listing. We feel that the cost of an ad is far greater than the results you … More

Business & Marketing

The pizza doctor

The marketing tactics that are about to be described are not for the faint of heart. They are a preview of what to expect at PMQ’s New York Pizza Show (www.newyorkpizzashow.com, Nov. 2-3, 2004). There you will find guerilla-marketing strategies…Big Dave style. In no particular order, these are my most … More

Business & Marketing

Kamron's komments

Advertising is what it is… Ads in newspapers, radio, TV, etc. Marketing is altogether a different animal. Marketing takes many shapes. Marketing can be how your employees handle phone calls or it can be your location. A lot of high-end restaurants spend a fortune for rent and nothing on advertising … More

From the Editor

Letter from the publisher

Will you be able to say you were there? I’ll never forget the first copy of Pizza Marketing Quarterly and how exciting it was to see it in print. That was October of 1997. Feedback was coming in, and it felt so satisfying to know that our brand-new mom-and-pop pizza … More

Business & Marketing

In search of gringo Mike

The ad read, “Gringo Mike’s Best Pizza in Costa Rica.” I definitely had to check this place out. Costa Rica is a very unique country. Tourism is rising 30 to 40 percent a year. It is a small country, approximately three million people, with almost half living in just one … More

Business & Marketing

The gift card revolution

Gift cards are the gift certificates of the 21st century. This gift market is just starting to take off in the restaurant and retail industry. Mike Hallahan, president of PSI Plastics, says that in the past few years he’s noticed the large retailers move to this technology not only to … More