Business & Marketing

Employee incentive marketing

As pizza chains and independents continue to battle for market share and the consumer's dollar, perhaps a focus inward may provide a more profitable strategy. It is far cheaper to retain or up-sell an existing customer than attract a new one. The key lies in rewarding the performers, as well … More

Business & Marketing

PMQ's idea forum

Strategy #137 Ventless Deep-Frying Made Affordable Appetizers are a great way to boost average ticket sales, but many of the items customers want are fried. Not a problem if you already have fryers, but if you don't, the cost to install them usually kills that idea before it really gets … More

From the Editor

Letter from the publisher

PMQ would like to create and share with you a much-needed library of practical pizza-specific business information, which we think can be of great benefit to pizza operators and our industry vendors alike. GMA Research, an independent food industry research firm, has been commissioned to conduct the first of its … More

Business & Marketing

New York pizza…in Texas?

New York pizza in Texas? Interesting concept, but does it work? It has for Danny Deari, owner of Pastazios Pizza in Addison, Texas, a suburb of Dallas. Danny moved to Texas in 1986 from Brooklyn, where he grew up. "I visited my aunt as a child, and decided to open … More

Business & Marketing

Stealth pizza marketing

I'm troubled. After speaking to hundreds of pizza operators every month and presenting to a thousand last week in Las Vegas, I'm troubled. The messages I'm getting are: "The economy is down and sales are flat or sales have gone south." In hard times, there are still opportunities. You just … More

Business & Marketing

Pastabilities

The question of how to give sales a shot in the arm is being asked more and more these days. As many of PMQ's experts and contributors have said, one way is to increase your marketing instead of decreasing it. When business is slow, customers need more reminders and incentives … More

Business & Marketing

Goodfella's good ideas

In 1992, Scot Cosentino was rummaging around through his brother-in-law's closet and stumbled across a pizza stone and pizza making kit. It had been given to his brother-in-law, E. Jay Myers, as a gift. "Hey, let's make some pizzas," Scot said. As they played around in the kitchen, a previous … More

Business & Marketing

Designing a direct marketing campaign

Direct mail gives pizza restaurants a cost-effective method of efficiently reaching savings-hungry customers. News headlines insist that advertising is slumping, but smart marketers know that now is a crucial time to reach consumers. You can't fight economic uncertainty successfully with a cut in ad spending. What are the benefits of … More

Business & Marketing

PMQ's idea forum

Strategy #132 Rearview Mirror Air Freshener Puts Your Phone Number In Their Face. Don't you just love the smell of money? Well, with a new product called Scented Hanging Promos, you might just smell a little more. This product is an air freshener people can hang in their vehicles or … More

From the Editor

Letter from the publisher

U.S. Pizza Team Stuns Italians How proud and appreciative we are of our U.S. Pizza Team members and Sponsors for their extraordinary accomplishments at the 2003 World Pizza Championship in Salsomaggiore Italy. Once again, we would like to give a special thanks to our sponsors. Without them, none of this … More

From the Editor

Letter from the publisher

PMQ decided that New York City should be the home of the U.S. Pizza Team Acrobatic Trials. In doing this we were hoping we could create some publicity for the pizza industry by bringing the excitement and theatre of a great pizza competition to the birthplace of American pizza. It … More

Business & Marketing

One hot delivery

Who would have ever thought that having a pizza delivered could save their life? If you live in Cleburne, Texas, this could very well be the case. A recent fire safety promotion in this city teamed the Cleburne Fire Department (CFD) with three pizza restaurants and had the firemen delivering … More