Business & Marketing

Should you be DOING TV?

Over the last eight years, I have sold commercials to pizza companies around the world and I always advise my clients "less is more" when it comes to tailoring their ads.       Your first priority is to feature your company's name. If that were all you put in the commercial, … More

Business & Marketing

Design Secrets that Sell More Pizza

How would you go about starting a brand new pizza business from the ground up?  Most of us in the pizza business follow a formula, a pattern or simply repeat our success in a new location.       However, two seasoned pizza entrepreneurs decided to re-invent the pizza wheel, so-to-speak, … More

Business & Marketing

Gainesville Newspaper Promo REALLY Works!

Freddie Wehbe, Domino's Gainesville Manager, winner of numerous awards, including Southeast Manager of the Year and manager of the Year, with Rich Price and Dave Brandon, CEO of Domino's.     Cross-promotional partnerships can be both profitable and convenient, if done correctly. For example, the Domino's, in Gainesville, Florida, and the Gainesville … More

Business & Marketing

Are You the Quarterback of Your Team?

Yesterday I had the opportunity to present another marketing seminar. My audience was 85 percent pizza operators and 15 percent pizza wannabes.       I was describing some of my guerilla tactics that have added six figure boosts to sales, but I wasn't getting a breakthrough until an owner of three … More

Business & Marketing

DOUBLE SALES in one year!

    One year ago, GoodFella's Pizza was just another one of the 148 pizza stores you'd be able to find in the Scranton, Pennsylvania phone book. Today, having doubled sales during the last 12 months, they're the biggest success story in the market. GoodFella's does a steady, $20,000 … More

Business & Marketing

Pizza Store Geography

Did you know that less than 30,000 pizza operators own all of America's 60,000 plus pizza stores? That's what PMQ found during the last couple of years in the process of refining our pizza ownership mailing list and in the development of this report. Currently, the average American Pizza Operator … More

Business & Marketing

Selling More Pizza With Mario's

The Mario’s Pizza you have just taken a bite of is very good. It has personality. It’s spicy like you would expect to find on a Caribbean Island but it’s not too hot. The crust is lighter and thinner than average. The cheese is not the mozzarella that you were … More

Business & Marketing

Pizza Promo Shakes Up Sales in Joplin, MO

TRY THIS PROMOTION The Pepperoni Celebration Sale Using Visual Noise!!!!!! Want to turn an $11,000 per week store into a $13,000 per week store?   That's just what happened to Eureka Pizza after a successful sales promotion took sales to record high levels. When sales returned to normal the weekly … More

Business & Marketing

How Domino's Does it

PMQ takes a look at Domino's Marketing Tactics & Success Twenty Store Texas Franchise Mike Cunningham Would you have the courage to open the first Domino's Pizza stores in the home town of Pizza Hut? That's just what Mike Cunningham did in 1986. He opened four of them all at … More

Business & Marketing

PMQ Goes To Australia

There we were, in perhaps the most isolated big city in the world. Perth Australia. Five time zones of ocean to the West and three time zones of outback to the East. Great weather. Great surf. Great people. But something was wrong with this part of the pizza world. I … More

Business & Marketing

A One Man Pizza Store

Aaron Williams, owner of Paradise Pizza does $1500 a week in sales. Williams said he would like to do more, but in Reader West Virginia, a city of only 800 residents, he is doing as well as anyone could. The fact that Williams has figured our how to make money … More

Business & Marketing

WORLD CLASS IDEAS – AUSTRIA

Pizza Mann Gets Marketing Director and Marketing Direction Pizza Mann with it's new headquarters on Pizza Mann Street in Traun Austria has recreated it's marketing look under the leadership of Marketing Director Manfred Mayer. The successful Kid's club started in 1996 just welcomed it's 10,000th member. 100-200 new members sign … More