You probably get asked to help with fundraisers on a regular basis from a number of sources, with most popular being schools, college student organizations, civic organizations, churches and other non-profit groups. Kids are always asking you to buy an ad in the yearbook or to contribute pizza for this … More
Business & Marketing
Catering corner
What do you do when the pizzeria down the street throws In the towel? Though we don’t sit around with voodoo dolls of our competitors and a box of pins, none of us loses sleep when a direct or indirect competitor goes out of business. Recently, a restaurant not far … More
Business & Marketing
Streetfighter marketing
Your competition sells good stuff; you sell good stuff. Their service is acceptable; your service is acceptable. Their prices are competitive; your prices are competitive. In other words, the buyer looks at your package and the competitor’s package and sees parity, along the product dimension and company dimension. However, there … More
Business & Marketing
PMQ's idea forum
Strategy #152b Hitch Up, Tow, and Reap the Profits Your pizzeria is doing a booming dinner business, enough that you want to look in other directions to increase revenues. So you decide to concentrate on your lunch business. You sit down, figure out the perfect deal to attract lunchtime customers … More
Business & Marketing
Account ability
Eating out has evolved into a habit, not a luxury. Americans eat over 47 percent of all meals away from home. Baby Boomers spend more on food away from home than any other demographic group. There’s no question that changes in lifestyle have evolved to less home prepared meals. Whatever … More
Business & Marketing
Extra-large and in charge
Just about every pizzeria offers several sizes of pizza—14-inch, 16-inch, 18-inch, etc. You’ve heard about others offering even larger pizzas. I mean LARGE pizzas—starting in the range of 29 inches and increasing from there. But how do you go about adding it to your menu? Some of the things you’ll … More
Business & Marketing
Insurance issues
As part of our never-ending search for truth, justice and the well- being of pizzeria owners, I feel compelled to discuss a really sticky issue with you. For the purpose of this discussion, I’m going to make a few assumptions (go with me on this…) You actually buy delivery liability … More
Business & Marketing
Kamron's komments
You know that look your employees get on their face when you tell them it’s time to go out and do some door hanging? It kind of reminds you of that famous painting “The Scream” by Edvard Munch. Then they get that “1,000-yard stare” and their brain starts churning like … More
Business & Marketing
CiCi's Pizza: PMQ's 2004 PIE award winner
Eighteen years ago, in Plano, Texas, Joe Croce opened a small takeout pizzeria and started a career that reached the heights of success every new pizzeria owner aspires to achieve. From one location, he saw the concept grow into a franchise system over 500 units strong. The concept is CiCi’s … More
Business & Marketing
Four-alarm pizza
Dorothy Schueffner doesn’t believe in fancy advertisements, direct mailers, TV or radio spots or email marketing. She doesn’t even use her POS system to keep track of return rates. She has, however, been in the pizza business over 15 years and has significantly increased her yearly earnings since her pizzeria … More
From the Editor
Letter from the publisher
Genuine New York Pizza Want to know how to make the real thing? Real New York Pizza? How about real Italian Pizza? How about the incredibly creative and exciting Aussie pizza line? When you leave New York, you’ll bring back the recipes and secrets to all of these great pizzas. … More
Business & Marketing
Handling hospitality
As full-service restaurants’ carryout services continue to peck away at the pizza delivery/carryout business, it’s even more critical today to enhance your service levels. Face it, while the quantity of the competition continues to increase, their abilities to execute outstanding service aren’t that great. Since the New York Pizza Show … More