The Mario’s Pizza you have just taken a bite of is very good. It has personality. It’s spicy like you would expect to find on a Caribbean Island but it’s not too hot. The crust is lighter and thinner than average. The cheese is not the mozzarella that you were … More
Business & Marketing
Pizza Promo Shakes Up Sales in Joplin, MO
TRY THIS PROMOTION The Pepperoni Celebration Sale Using Visual Noise!!!!!! Want to turn an $11,000 per week store into a $13,000 per week store? That's just what happened to Eureka Pizza after a successful sales promotion took sales to record high levels. When sales returned to normal the weekly … More
Business & Marketing
How Domino's Does it
PMQ takes a look at Domino's Marketing Tactics & Success Twenty Store Texas Franchise Mike Cunningham Would you have the courage to open the first Domino's Pizza stores in the home town of Pizza Hut? That's just what Mike Cunningham did in 1986. He opened four of them all at … More
Business & Marketing
PMQ Goes To Australia
There we were, in perhaps the most isolated big city in the world. Perth Australia. Five time zones of ocean to the West and three time zones of outback to the East. Great weather. Great surf. Great people. But something was wrong with this part of the pizza world. I … More
Business & Marketing
A One Man Pizza Store
Aaron Williams, owner of Paradise Pizza does $1500 a week in sales. Williams said he would like to do more, but in Reader West Virginia, a city of only 800 residents, he is doing as well as anyone could. The fact that Williams has figured our how to make money … More
Business & Marketing
WORLD CLASS IDEAS – AUSTRIA
Pizza Mann Gets Marketing Director and Marketing Direction Pizza Mann with it's new headquarters on Pizza Mann Street in Traun Austria has recreated it's marketing look under the leadership of Marketing Director Manfred Mayer. The successful Kid's club started in 1996 just welcomed it's 10,000th member. 100-200 new members sign … More
Business & Marketing
PMQ Interviews Mike Friedman About ending the employee turnover nightmare.
You don't need me to tell you that a high turnover rate spells big trouble. It wrecks havoc on your operation. Service, quality, and customer satisfaction all take a hit. Plus it's time consuming headache that sucks big bucks out of your pocket as you constantly recruit, interview and train … More
Business & Marketing
$100,000 Per Week Out Of One Store
La Nova Pizzeria of Buffalo New York has been rated the number one independent pizza operation in the country. And unless you know of another pizza store that averages $100,000 per week in sales the title is theirs to keep. How can one store do that much business? Isn’t that … More
Business & Marketing
$1000 Idea Contest
PLAYING CUPID Entry #1 This entry was submitted by Aubrey S. Adams, Sr, Owner of Profecto in Niles, OH. With the cooperation of several other local businesses, Profecto Pizzeria has created a wonderful Valentine's promotion for them all. Their drawing was for a heart-shaped pizza, served in the winner's Sweetheart … More
Business & Marketing
Marketing Makeover
Jim Jacobs has been hit hard by the competition, but he's fighting back with some pretty smart marketing techniques. Jim Jacobs is like many independent pizza operators today. They started off in the business 20 or 30 years ago and rode the pizza industry's wave of prosperity and growth. Now … More
Business & Marketing
How Do You Market?
How does your company make marketing decisions? Is it based on gut instincts or measurable results? Before POS systems were common, marketing decisions were only scrutinized on a theoretical basis. No one really knew who made the best marketing decision because not many people really knew how to measure results. … More