In many cases, your first impression with people is your sign, but signage includes much more than that lighted thing on a pole out beside the road or on top of your building. The definition of sign is not only a public notice bearing information or advertising, it is also … More
Business & Marketing
Getting to know New York
Continuing with our research into the history of American pizza and its roots in New York, I made a return trip to the Big Apple in January. When I went to New York last year in January, it was so cold the Hudson started freezing. Even the Canadians with me … More
Business & Marketing
University marketing 301: standing out in a small town
Athens, Ohio is home to a four-year university known as Ohio University and to a pizzeria that has been celebrating a lot of fours lately. Avalanche! Pizza is in its fourth year of business and has been the four-year reigning "Athen's Best Pizza". On top of that, John Gutekanst, owner … More
Business & Marketing
The U.S. pizza team publicity machine: what's in it for me?
This phenomenon is the biggest event to ever hit to the pizza industry. Here's how you can ride the wave of publicity. PMQ and the USPT sponsors have spent a ton of money and time building this machine only so every pizza operator in the U.S. can draw more attention … More
Business & Marketing
Sign of the times
Our readers ask us for information on new technologies available to them. We search trade shows, the web and pore over trade magazines looking for the latest cutting edge technology. In this article, PMQ has found some interesting emerging technology you may be interested in. Here are some of the … More
Business & Marketing
Instantly skyrocket the response to your ads
Danger On The Doorstep The attack came suddenly and without warning. It surprised me on my own doorstep. I could actually "feel" it with my hands before I even realized what it was. I managed to get back in the house and slam the door, but it was still with … More
From the Editor
Letter from the publisher
I hope you'll find the first-ever PMQ's The Pizza Pages issue one you'll want to keep around all year long. That was the idea behind it. One part buyers guide, one part first aid kit and one part marketing and planning calendar to keep your pizza sales building efforts on … More
Business & Marketing
PMQ's idea forum
Strategy #140 Cutting Edge Marketing Tool Advertising is the lifeblood of any company. Without a steady supply of new customers and repeat orders from existing customers it's hard to stay in business. The toughest questions to answer in marketing your restaurant to the world is "Where is my advertising dollar … More
Business & Marketing
PMQ's 2004 marketing and promotions planner
*Adobe Acrobat Reader is required to view these files. Left click to read the files. Right click to download. January February February Again March April May June July August September October November December … More
From the Editor
Letter from the publisher
Calling All Healthy Pizza Ideas PMQ is finally doing it! Our very own pizza show – done exactly the way we've always wanted to do one. PMQ is very proud to announce that on November 2nd and 3rd of 2004, PMQ will be producing the New York Pizza Show. It … More
Business & Marketing
PMQ's idea forum
Strategy #139 World Division: Get More Bang For Your Buck With Banners Many times you may want to advertise a special for a limited amount of time, and you don't want to go broke getting materials printed for the special. What better solution than a banner that you can use … More
Business & Marketing
Healthy pizza part 2: the low-carb craze
Unless you've been hiding under a rock, you have probably already heard about the newest trend that is tearing across the country like a tornado through a trailer park. The Atkins diet has so profoundly effected the way people are eating and drinking that even the beer companies have jumped … More