Business & Marketing

So you think you're in the pizza business…

If you think you’re in the pizza business, then you’re dead wrong. You are in the marketing business! In fact, the main reason why chains and leading independents are so successful is because they are mean, aggressive, marketing machines. Because they understand the power and the need for consistent advertising, … More

Business & Marketing

The domino effect

The independent pizza store operator has almost always dominated Australia and New Zealand. Several pizza chains have been able to capture market share, such as Pizza Haven and Eagle Boy’s. Even Pizza Hut is giving it a shot, but hasn’t been able to enjoy the success they’ve had in the … More

Business & Marketing

From the horse's mouth

What type/size ad do you run in the phone book? What does it cost you per year and is it worth it? David Yekell – We do not buy anything other than a line listing. We feel that the cost of an ad is far greater than the results you … More

Business & Marketing

The pizza doctor

The marketing tactics that are about to be described are not for the faint of heart. They are a preview of what to expect at PMQ’s New York Pizza Show (www.newyorkpizzashow.com, Nov. 2-3, 2004). There you will find guerilla-marketing strategies…Big Dave style. In no particular order, these are my most … More

Business & Marketing

Kamron's komments

Advertising is what it is… Ads in newspapers, radio, TV, etc. Marketing is altogether a different animal. Marketing takes many shapes. Marketing can be how your employees handle phone calls or it can be your location. A lot of high-end restaurants spend a fortune for rent and nothing on advertising … More

From the Editor

Letter from the publisher

Genuine New York Pizza Want to know how to make the real thing? Real New York Pizza? How about real Italian Pizza? How about the incredibly creative and exciting Aussie pizza line? When you leave New York, you’ll bring back the recipes and secrets to all of these great pizzas. … More

Business & Marketing

In search of gringo Mike

The ad read, “Gringo Mike’s Best Pizza in Costa Rica.” I definitely had to check this place out. Costa Rica is a very unique country. Tourism is rising 30 to 40 percent a year. It is a small country, approximately three million people, with almost half living in just one … More

Business & Marketing

The gift card revolution

Gift cards are the gift certificates of the 21st century. This gift market is just starting to take off in the restaurant and retail industry. Mike Hallahan, president of PSI Plastics, says that in the past few years he’s noticed the large retailers move to this technology not only to … More

Business & Marketing

The Oaks

The Oaks Hotel is an icon in Sydney’s hospitality scene. Why and how did it earn this reputation? While in Sydney, everyone I talked to kept saying that I had to go there before I left. I put in a call to David Thomas, the owner of the Oaks for … More

Business & Marketing

Getting z scoop on Z Pizza

Some of the most interesting and useful stories find their way to PMQ from our vendors who are out in the pizza shops working with owners/operators on a daily basis.  Richard Ferrara, VP of Marsal & Sons, gave us the tip on this amazing pizzeria called Z Pizza and introduced … More

Business & Marketing

Marketing your chef

ldquo;I think it is very important that the public knows who their chef is,” says Keith Yonker, corporate chef for Casa Restaurant Group and member of the U.S. Pizza Team. “The perception of a chef being an old guy who carries a big knife, wears a tall white hat and … More

Business & Marketing

An appetizing update

Customers don’t order food items individually as in any other type of restaurant. You can only add so many additional toppings to your menu. The answer to this dilemma—add appetizers to your menu. An average ticket can jump from just a large pizza and a possible bottle of soda to … More