In 1904 Giuseppi Toppazzini created a bread dough in Italy that he would one day use at his new "Toppazzini Bakery" in Sudbury, Ontario.  Giuseppi had a son Bruce who carried on the baking tradition.  Bruce Toppazzini handed the recipe and bakery to his son Ron.  Ron, with his sons … More

VALENTINE'S DAY KISSES Tom Feltenstin is the President of the neighborhood Marketing Institute in Palm Beach, Florida and author of The Encyclopedia of Promotional Tactics and Underdog Marketing. Tom's Encyclopedia of Promotional Tactics is a collection of marketing ideas that prevent you from ever running out of ideas. You may … More

How do you increase your profits without raising prices or guest counts? No, this isn't the riddle of the month, it's the business of Greg Rapp, a restaurant consultant who specializes in Menu Programs. According to Rapp, the secret to increased profits is on the menu. After getting a degree … More

Mary Wilson remembers well the visit she got from the new pizza competitor in town. The brash and brazen entrepreneur walked into her Southern Illinois Domino’s Pizza store and arrogantly announced that he was going to put her out of business. The competitor was a former pizza chain supervisor with … More

Pizza Mann Shows Marketing Leadership Pizza Mann is the name of Austria’s largest pizza chain. The 29 store franchise chain has an excellent product, strong operations, and creative marketing. Their pizza is excellent. They have a thin style pizza with a special Austrian flavor, probably most similar to Papa John’s … More

Australia's Largest homegrown pizza chain is Eagle Boys. Eagle Boys Pizza uses some wonderfully different graphics than we see in the states. Here are some points to consider when designing marketing materials for your next campaign, thanks to the marketing folks at Eagle Boys. MASS MAILER OR INSERT PIECE Note … More