One of the most popular forms of advertising in the pizza business is fliers. Customers almost expect to receive a few in the mail each week to tell them the new pizza prices and combos being offered in their neighborhood. They hold onto them for the next Friday night they … More
Business & Marketing
$1000 Idea Contest
PLAYING CUPID Entry #1 This entry was submitted by Aubrey S. Adams, Sr, Owner of Profecto in Niles, OH. With the cooperation of several other local businesses, Profecto Pizzeria has created a wonderful Valentine's promotion for them all. Their drawing was for a heart-shaped pizza, served in the winner's Sweetheart … More
Business & Marketing
Topper's Pizza – Marketing Power Players
In 1904 Giuseppi Toppazzini created a bread dough in Italy that he would one day use at his new "Toppazzini Bakery" in Sudbury, Ontario. Giuseppi had a son Bruce who carried on the baking tradition. Bruce Toppazzini handed the recipe and bakery to his son Ron. Ron, with his sons … More
Business & Marketing
Valentine's Day Tactics
VALENTINE'S DAY KISSES Tom Feltenstin is the President of the neighborhood Marketing Institute in Palm Beach, Florida and author of The Encyclopedia of Promotional Tactics and Underdog Marketing. Tom's Encyclopedia of Promotional Tactics is a collection of marketing ideas that prevent you from ever running out of ideas. You may … More
Business & Marketing
Menu Power
How do you increase your profits without raising prices or guest counts? No, this isn't the riddle of the month, it's the business of Greg Rapp, a restaurant consultant who specializes in Menu Programs. According to Rapp, the secret to increased profits is on the menu. After getting a degree … More
Business & Marketing
Eureka! – Marketing Success Story
Rolf Wilkin knew nothing about Pizza when he borrowed money to buy a failing pizza store in 1992. Now he owns six pizza stores with more on the way and sales are well above the national average. PMQ features Eureka Pizza this issue because it is a great story of … More
Business & Marketing
Big Dave – Fourteen Fridays
Dave Ostrander is the owner/operator of Big Dave’s Pizza in Oscoda, MI. Since 1975, he has served award-winning pizza, pasta, sandwiches and salad bar in his 120-seat restaurant; 50% of his sales are from delivery. He also acts as a Pizza Consultant for a full-line distributor and a tomato packer. … More
Business & Marketing
Competitor Extermination Program – Playing Hardball
Mary Wilson remembers well the visit she got from the new pizza competitor in town. The brash and brazen entrepreneur walked into her Southern Illinois Domino’s Pizza store and arrogantly announced that he was going to put her out of business. The competitor was a former pizza chain supervisor with … More
Business & Marketing
Austria's Largest Pizza Chain
Pizza Mann Shows Marketing Leadership Pizza Mann is the name of Austria’s largest pizza chain. The 29 store franchise chain has an excellent product, strong operations, and creative marketing. Their pizza is excellent. They have a thin style pizza with a special Austrian flavor, probably most similar to Papa John’s … More
Business & Marketing
Eagle Boys Pizza Marketing
Australia's Largest homegrown pizza chain is Eagle Boys. Eagle Boys Pizza uses some wonderfully different graphics than we see in the states. Here are some points to consider when designing marketing materials for your next campaign, thanks to the marketing folks at Eagle Boys. MASS MAILER OR INSERT PIECE Note … More
Business & Marketing
Beyond the Make Bench in Australia
With the growing expansion of the major players in the American food chains, especially McDonald’s, Burger King (Hungry Jack’s down under),KFC and Domino’s, you would have to excuse me for wondering if Australia was on the way to becoming the 52nd state of the U.S. Over the last two years … More