From the Editor

Letter from the publisher

PMQ decided that New York City should be the home of the U.S. Pizza Team Acrobatic Trials. In doing this we were hoping we could create some publicity for the pizza industry by bringing the excitement and theatre of a great pizza competition to the birthplace of American pizza. It … More

Business & Marketing

PMQ's idea forum

Strategy #128 ALLDORM – Advertise in Local College Dorm Rooms Here are two truths about college marketing: One: On-campus sponsorship is extremely effective. Two: It is nearly impossible to buy advertising space inside of dormitories – no matter how effective we all know it would be. College retail merchandiser, AllDorm, … More

Business & Marketing

One hot delivery

Who would have ever thought that having a pizza delivered could save their life? If you live in Cleburne, Texas, this could very well be the case. A recent fire safety promotion in this city teamed the Cleburne Fire Department (CFD) with three pizza restaurants and had the firemen delivering … More

Business & Marketing

Promotional tactics for the "four walls"

Promotional tactics for the "Four Walls" "Four walls" marketing is the battle cry of Tom Feltenstein, Founder and Chairman of the West Palm Beach, Florida-based Neighbor-hood Marketing Institute. At Mr. Feltenstein's recent Marketing War College he offered some powerful weapons to build sales and here are a few ideas you … More

Business & Marketing

Direct mail gives Boston Pie a sales kick

When you allocate half of your annual marketing budget to direct mail, you better make sure that every mailing campaign is well planned and supported by your managers and crew. So says Dominic Benvenuti, director of operations for Boston Pie, Inc. This Domino's Pizza franchise creates and distributes more than … More

Business & Marketing

The many different types of pizza

My friends say I have one of the greatest jobs in the world. I get to travel around the country and even go to Italy to eat pizza. While this is true, what they don't understand is eating pizza is a small part of what I do. My job is … More

Business & Marketing

Top off your marketing menu with a website

Consider the choices you have available to market your pizzeria. You've probably utilized or considered direct mail, box toppers, coupons, radio, television flyers, message on hold and your required yellow pages ad. In recent years the Internet has become a powerful medium, but it can be a lost cause for … More

From the Editor

Letter from the publisher

_____Goes to Italy (Your name could be here) PMQ is looking for the best in our industry to represent the United States at the 12th Annual World Pizza Championship in Salsomaggiore, Italy, this coming April. The U.S. Pizza Team Acrobatic Trials will be held in New York City on January … More

Business & Marketing

The dough pros

Welcome to Castro Valley, California, population: 57,292. Castro Valley is located about 25 minutes from downtown San Francisco and has the reputation of being the home of the highest number of fast food restaurants per capita in the country. You are about to meet the Gemignani brothers. Learn how Tony … More

Business & Marketing

Idea forum

Strategy #123 Kick-Start Your Lunch Sales Pizza operators are always looking for ways to get lunch sales going. A good strategy is to aggressively target businesses and offices. One way to effectively do that is to utilize the power of email and fax machines, but you want a way to … More

Business & Marketing

Marketing to teenagers

Did you know that there are 32 million teens in the U.S. who spend an average of $100 per week? That means teens have a weekly buying power of 3.2 billion dollars. A report on NBC4.com says teen spending has increased 60 percent in the past five years. You can … More