Business & Marketing

The many different types of pizza

My friends say I have one of the greatest jobs in the world. I get to travel around the country and even go to Italy to eat pizza. While this is true, what they don't understand is eating pizza is a small part of what I do. My job is … More

Business & Marketing

Top off your marketing menu with a website

Consider the choices you have available to market your pizzeria. You've probably utilized or considered direct mail, box toppers, coupons, radio, television flyers, message on hold and your required yellow pages ad. In recent years the Internet has become a powerful medium, but it can be a lost cause for … More

From the Editor

Letter from the publisher

_____Goes to Italy (Your name could be here) PMQ is looking for the best in our industry to represent the United States at the 12th Annual World Pizza Championship in Salsomaggiore, Italy, this coming April. The U.S. Pizza Team Acrobatic Trials will be held in New York City on January … More

Business & Marketing

The dough pros

Welcome to Castro Valley, California, population: 57,292. Castro Valley is located about 25 minutes from downtown San Francisco and has the reputation of being the home of the highest number of fast food restaurants per capita in the country. You are about to meet the Gemignani brothers. Learn how Tony … More

Business & Marketing

Idea forum

Strategy #123 Kick-Start Your Lunch Sales Pizza operators are always looking for ways to get lunch sales going. A good strategy is to aggressively target businesses and offices. One way to effectively do that is to utilize the power of email and fax machines, but you want a way to … More

Business & Marketing

Marketing to teenagers

Did you know that there are 32 million teens in the U.S. who spend an average of $100 per week? That means teens have a weekly buying power of 3.2 billion dollars. A report on NBC4.com says teen spending has increased 60 percent in the past five years. You can … More

Business & Marketing

I lova da pizza

Warning! If you listen to this song, you won't get it out of your head. The song "Pizza Pizza" could become the new pizza industry anthem. A songwriter's words can create a picture, motivate the masses and inspire people to get up and do something, maybe even buy a pizza. … More

Business & Marketing

I'll drink to that!

I walked into a local fast-food establishment a few weeks ago to grab a bite to eat. As I waited for my order to come up the cashier handed me my cup and I went to get my drink. When I got to the fountain dispenser a new drink label … More

Business & Marketing

Fund raising efforts generate business

By providing a valuable service to your community, you can generate hundreds of new customers without it costing you anything. Case in point: Catalina's Take 'n' Bake Pizza Shop in Gahanna, Ohio. Recently, the owner of Catalina's, Kathy Hartman, heard about a local family whose house burned down. They lost … More

Business & Marketing

PMQ's idea forum

Strategy #118 Remodel Your Restaurant in about a Day If you read the article "The Art of Selling Pizza" in the last issue of PMQ, you already realize that the design of the interior of your restaurant is an important aspect of business. Your decor can either excite customers and … More