Business & Marketing

Insurance issues

New Year’s Resolutions: Hit the lottery Get thin AVOID FINANCIAL DISASTER! I can’t help you with #1 or #2, but I can help with #3.  Here’s six simple things you just gotta do at the start of every year that will help you put your pizzeria on cruise control when … More

Business & Marketing

Catering corner

In Napolian Hill’s classic, Think & Grow Rich, he talks about a study conducted at an Ivy League University. They tracked their graduating class for quite a number of years into the future and wanted to find out how successful they had become. They discovered one percent of that year’s … More

Business & Marketing

Staying on top(pings)

Consumers are looking for variety in their food choices, and by offering a variety of toppings for your pizzas you are catering to that quest. Three years ago we brought you a guide to profiting from pizza toppings. We thought it would be a good idea to revisit a few … More

Business & Marketing

Ask Joey

With multiple stores, what are the advantages and disadvantages for using a commissary? Growth. Now, this is an exciting topic for this issue. Looks like we have gotten past the cheese market scares of the spring and are focusing on the most important fourth quarter goal: growing business. One function … More

Business & Marketing

Using POS for marketing

By now, just about everyone has heard of and/or used a POS system. A POS (Point of Sale) system allows you to track all sorts of useful things in and around your pizzeria. More and more operators are discovering the unlimited marketing uses to which you can put your POS. … More

Business & Marketing

The pizza doctor

Anyone who has ever been snake charmed, duped, coerced, guilt-tripped or high-pressured into buying a dollars-off discount advertisement on the back of a grocery store receipt, joining the National Association of Business Owners or my favorite, National Write Your Congressman Association, knows the pain of a really great idea that … More

Business & Marketing

Mutual funds

You probably get asked to help with fundraisers on a regular basis from a number of sources, with most popular being schools, college student organizations, civic organizations, churches and other non-profit groups. Kids are always asking you to buy an ad in the yearbook or to contribute pizza for this … More

Business & Marketing

New York City landmarks & legends

According to documented history, Lombardi's was the first American pizzeria. Pizza didn't gain its popularity until just after World War II, but Lombardi's, opened by Gennaro Lombardi, began selling pizza in New York City in 1905, so you might say Gennaro is the father of American pizza. Lombardi's was originally … More

Business & Marketing

Catering corner

What do you do when the pizzeria down the street throws In the towel? Though we don’t sit around with voodoo dolls of our competitors and a box of pins, none of us loses sleep when a direct or indirect competitor goes out of business. Recently, a restaurant not far … More

Business & Marketing

Streetfighter marketing

Your competition sells good stuff; you sell good stuff. Their service is acceptable; your service is acceptable. Their prices are competitive; your prices are competitive. In other words, the buyer looks at your package and the competitor’s package and sees parity, along the product dimension and company dimension.  However, there … More

Business & Marketing

PMQ's idea forum

Strategy #152b Hitch Up, Tow, and Reap the Profits Your pizzeria is doing a booming dinner business, enough that you want to look in other directions to increase revenues. So you decide to concentrate on your lunch business. You sit down, figure out the perfect deal to attract lunchtime customers … More

Business & Marketing

Account ability

Eating out has evolved into a habit, not a luxury. Americans eat over 47 percent of all meals away from home. Baby Boomers spend more on food away from home than any other demographic group. There’s no question that changes in lifestyle have evolved to less home prepared meals.  Whatever … More