Business & Marketing

PMQ Goes To Australia

There we were, in perhaps the most isolated big city in the world. Perth Australia. Five time zones of ocean to the West and three time zones of outback to the East. Great weather. Great surf. Great people. But something was wrong with this part of the pizza world. I … More

Business & Marketing

A One Man Pizza Store

Aaron Williams, owner of Paradise Pizza does $1500 a week in sales. Williams said he would like to do more, but in Reader West Virginia, a city of only 800 residents, he is doing as well as anyone could. The fact that Williams has figured our how to make money … More

Business & Marketing

WORLD CLASS IDEAS – AUSTRIA

Pizza Mann Gets Marketing Director and Marketing Direction Pizza Mann with it's new headquarters on Pizza Mann Street in Traun Austria has recreated it's marketing look under the leadership of Marketing Director Manfred Mayer. The successful Kid's club started in 1996 just welcomed it's 10,000th member. 100-200 new members sign … More

Business & Marketing

$100,000 Per Week Out Of One Store

La Nova Pizzeria of Buffalo New York has been rated the number one independent pizza operation in the country. And unless you know of another pizza store that averages $100,000 per week in sales the title is theirs to keep. How can one store do that much business? Isn’t that … More

Business & Marketing

Marketing Makeover

Jim Jacobs has been hit hard by the competition, but he's fighting back with some pretty smart marketing techniques. Jim Jacobs is like many independent pizza operators today.  They started off in the business 20 or 30 years ago and rode the pizza industry's wave of prosperity and growth.  Now … More

Business & Marketing

How Do You Market?

How does your company make marketing decisions? Is it based on gut instincts or measurable results? Before POS systems were common, marketing decisions were only scrutinized on a theoretical basis.  No one really knew who made the best marketing decision because not many people really knew how to measure results.  … More

Business & Marketing

Doorhanging Basics

In an industry that is driven by the printed advertisement, doorhanging reigns supreme.  Even the novice pizza operator knows to put out a bunch of flyers around the neighborhood to get the business going. The term doorhanging is used somewhat loosely among pizza operators to generally signify that something is … More

Business & Marketing

John's Incredible Pizza

Victorville, CA . . . John's Incredible Pizza Company.  Incredible is a fitting word to describe this innovative concept:  John Parlet's 16,000 sq. ft. combination restaurant and fun center.       The exterior invites attention, not only because of it's size, but because of its strikingly different design and … More

Business & Marketing

Let's make a flier

One of the most popular forms of advertising in the pizza business is fliers.  Customers almost expect to receive a few in the mail each week to tell them the new pizza prices and combos being offered in their neighborhood.  They hold onto them for the next Friday night they … More

Business & Marketing

$1000 Idea Contest

PLAYING CUPID Entry #1 This entry was submitted by Aubrey S. Adams, Sr, Owner of Profecto in Niles, OH. With the cooperation of several other local businesses, Profecto Pizzeria has created a wonderful Valentine's promotion for them all.  Their drawing was for a heart-shaped pizza, served in the winner's Sweetheart … More