Business & Marketing

The independent's advantage

Chef Danny Wolf creates a unique recipe for pizza success. "Building sales is easier when you're an independent community pizzeria." Danny Wolf has been on both sides of the fence. Once a pizza franchisee, he much prefers being an independent operator. Now, he's raising sales to levels higher than ever before … More

Business & Marketing

The colossal pizza

One line of media attention can be worth ten times the amount you spend on advertising space. So how can pizza operators get this free and extremely valuable media attention? Simple, break a world's record. Jeff Parker, founder and owner of the Original Brooks Pizza 2-for-1 Ltd., had no idea … More

Business & Marketing

IDEA FORUM: Five New Ways to Sell More Pizza

Strategy #70 Color It Green       Who makes the eating out decisions in most American families? Of course…KIDS!      That's why we're constantly looking for ideas that will keep your restaurant #1 in the eyes of kids. And here's a beauty: iron-on transfers that kids can create in your restaurant. … More

Business & Marketing

Should you be DOING TV?

Over the last eight years, I have sold commercials to pizza companies around the world and I always advise my clients "less is more" when it comes to tailoring their ads.       Your first priority is to feature your company's name. If that were all you put in the commercial, … More

Business & Marketing

Design Secrets that Sell More Pizza

How would you go about starting a brand new pizza business from the ground up?  Most of us in the pizza business follow a formula, a pattern or simply repeat our success in a new location.       However, two seasoned pizza entrepreneurs decided to re-invent the pizza wheel, so-to-speak, … More

Business & Marketing

Gainesville Newspaper Promo REALLY Works!

Freddie Wehbe, Domino's Gainesville Manager, winner of numerous awards, including Southeast Manager of the Year and manager of the Year, with Rich Price and Dave Brandon, CEO of Domino's.     Cross-promotional partnerships can be both profitable and convenient, if done correctly. For example, the Domino's, in Gainesville, Florida, and the Gainesville … More

Business & Marketing

Are You the Quarterback of Your Team?

Yesterday I had the opportunity to present another marketing seminar. My audience was 85 percent pizza operators and 15 percent pizza wannabes.       I was describing some of my guerilla tactics that have added six figure boosts to sales, but I wasn't getting a breakthrough until an owner of three … More

Business & Marketing

DOUBLE SALES in one year!

    One year ago, GoodFella's Pizza was just another one of the 148 pizza stores you'd be able to find in the Scranton, Pennsylvania phone book. Today, having doubled sales during the last 12 months, they're the biggest success story in the market. GoodFella's does a steady, $20,000 … More

Business & Marketing

Pizza Store Geography

Did you know that less than 30,000 pizza operators own all of America's 60,000 plus pizza stores? That's what PMQ found during the last couple of years in the process of refining our pizza ownership mailing list and in the development of this report. Currently, the average American Pizza Operator … More

Business & Marketing

Selling More Pizza With Mario's

The Mario’s Pizza you have just taken a bite of is very good. It has personality. It’s spicy like you would expect to find on a Caribbean Island but it’s not too hot. The crust is lighter and thinner than average. The cheese is not the mozzarella that you were … More

Business & Marketing

Pizza Promo Shakes Up Sales in Joplin, MO

TRY THIS PROMOTION The Pepperoni Celebration Sale Using Visual Noise!!!!!! Want to turn an $11,000 per week store into a $13,000 per week store?   That's just what happened to Eureka Pizza after a successful sales promotion took sales to record high levels. When sales returned to normal the weekly … More