Eye on the Chains

Eye on the Chains – June/July 2020

CPK Market Offers Groceries and Meal Kits The coronavirus pandemic has prompted California Pizza Kitchen (CPK) to move into the meal kit and grocery business in a big way. In early April, the Playa Vista, California-based chain introduced CPK Market, which provides specialty meal kits as well as pantry and … More

Marketing Idea Zone

How to Adapt and Stay Strong During the COVID-19 Crisis

With traditional restaurant dining rooms closed, pizzerias are uniquely positioned to grow. Some key points to keep in mind: Pizzerias can take advantage of the 44% to 64% increase in local business searches for takeout and fast food. Market analysts are giving “buy” ratings for stock in pizza delivery chains due to … More


Our Town America: Get the Word Out about Your Pizzeria

By Brittany Johnson The past few months have thrown a curveball at restaurant owners. While your restaurant may still be open for business—feeding locals, healthcare workers and others on the frontlines—the way you’re running your restaurant right now is probably not “business as usual.” Dine-in has taken a back seat … More


Is It Time to Audit Your Online Ordering Experience?

SpeedLine Solutions will help you identify the common friction points to ensure customer satisfaction. COVID-19 has forced us to reevaluate how we connect with each other, examining every interaction for the possibility of spreading germs. We’ve had to go through our businesses and look for ways to provide a contactless … More


PDQ POS Helps Pizzerias Rise to the COVID-19 Challenge

The pandemic has upended the restaurant industry in ways unthinkable just a few months ago. PDQ understands the hardships owners are facing as COVID-19 continues to challenge us in myriad ways. As the No. 1-rated pizzeria POS, PDQ recognizes your current dependence on off-premises solutions like online ordering and contactless … More

Business & Marketing

Dealing Direct With Direct Mail Deals

By Tracy Morin In an age where email inboxes are flooded with junk and actual mailboxes receive little action, direct mail marketing remains highly effective. In 2019, Mail Shark published some impressive stats: “House lists boast a 9% response rate on average, while prospect lists receive an average response rate … More