PMQ is pleased to share a few highlights of the 2019 Pizza Power Report. Be sure to read the full Pizza Power Report in the December 2018 issue of PMQ Pizza Magazine. It provides valuable insights into changes in the marketplace, consumer and technology trends, and the state … More
Business & Marketing
Tips on Attracting Quality Employees
Boston09: When I’m looking to hire, I post ads on Craigslist and get two replies! Even if I give the store’s phone number, no one calls. What’s the next step to get applicants? Should I promise a signup bonus? Post “help wanted” signs? Go to the local recreation department … More
Accounting For Your Money
What to Do When You Get a Letter From the IRS
If there was a contest for the most dreaded piece of mail, letters from the IRS would win, hands down, every time. These unassuming envelopes have most people yelling profanities before they even begin to tear the paper to reveal what’s inside. The good news is, there are many reasons that the IRS and … More
SmartMarket
SmartMarket: MPP Marketing takes a fresh look at sustainability for pizzeria printing services
When we do the right thing, our actions ripple out and touch the lives of many. MPP Marketing Group is honing that sentiment by giving restaurants an opportunity to get involved in a global initiative that is changing the world, by simply doing nothing. Actually, by simply doing something … More
SmartMarket
SmartMarket: Operators Turn Heads With Signature Menu Items from Caputo
With the explosion of social eating and foodie-mania, more and more operators are turning up their culinary creativity to build menus that stand out from the competition. They seek manufacturers with the experience and know-how to create authentic products that best fit their culinary visions. They demand exceptional taste, … More
From the Editor
Chicago is my kind of town
My first visit to Chicago was in 1992, when I was a graduate student at Northern Illinois University. Three of my friends and I packed up the car and made the one-hour trek into the city to hear a performance by the Chicago Symphony. I fell in love with … More
From the Editor
Is your pizzeria geared up for National Pizza Month?
Hello, pizza nation! I’m Bill DeJournett, and I’m the new managing editor at PMQ. Although new to the magazine, I’m not a stranger, having known the PMQ folks for more than 10 years. I am thrilled to be a part of the talented team here! Our editor at large, … More
Business & Marketing
Let your fingers do the talking with text blasts
Padrones Pizza East: I’ve been using a text blast company for a year and feel like it’s almost a lost cause. I did a blast tonight and had a redemption rate of only 2.4%. What rate should I expect to get? royster13: Even at 2.4%, it may still … More
Marketing Idea Zone
Idea Zone: Custom Cheese Shakers Make for a Fun & Exciting Functional Promotional Item
Customcheesemakers.com continues to help brand your pizzeria by changing ordinary cheese shakers into bold, exciting advocates of your brand. Custom Cheese Shakers can produce a one-color, full-color or frosted (etched look) cheese shaker featuring your pizzeria’s logo. These eight-ounce glass shakers come with standard chrome-plated, perforated tops, packed one … More
Marketing Idea Zone
Idea Zone: Pizza Peel to Printing Press
“I want to help out pizzerias. I know what it was like getting marketing dollars together. I know what the pizza guys are looking for.” Wise words from Chris Walters, a proven winner in the pizza industry. Walters now takes his 25-year pizza experience and “do anything for you” … More
Marketing Idea Zone
Idea Zone: North American Pizza & Culinary Academy Opens in Chicago
From knife skills to dough creation, from ingredient preparation to oven tending, the North American Pizza & Culinary Academy (NAPCA) is now open for enrollment! Master Istruttore Leo Spizzirri and fellow instructors Anthony Ionnone and Renee Gabette are ready to teach you everything you don’t know about pizza, dough, … More
Business & Marketing
Art of Marketing-August 2018
3 Ways to Promote Frozen Drinks Tropical locale or not, there’s nothing better than a frozen beverage on a hot summer day. Steal some tips from the beer and cocktail marketing playbook when you’re looking to sell more frozen drinks at your pizzeria: 1. Offer a flight of mini … More