Q: Is my SBA loan through the CARES Act forgivable? And what do I need to do to stay compliant with federal requirements governing my loan? A: Yes, the Paycheck Protection Program (PPP) loan is forgivable if you follow the actual intent of the law and interpretations that have been … More
Marketing Idea Zone
Marketing: The Investment in Your Pizzeria’s Future Sales
Strategic direct mail through Mail Shark remains one of the most effective marketing mediums for pizzerias. Having the right marketing plan is critical to the success of your pizzeria. Marketing is your investment in the future sales of your business and, as a matter of fact, marketing is the only … More
SmartMarket
Is It Time to Audit Your Online Ordering Experience?
SpeedLine Solutions will help you identify the common friction points to ensure customer satisfaction. COVID-19 has forced us to reevaluate how we connect with each other, examining every interaction for the possibility of spreading germs. We’ve had to go through our businesses and look for ways to provide a contactless … More
SmartMarket
PDQ POS Helps Pizzerias Rise to the COVID-19 Challenge
The pandemic has upended the restaurant industry in ways unthinkable just a few months ago. PDQ understands the hardships owners are facing as COVID-19 continues to challenge us in myriad ways. As the No. 1-rated pizzeria POS, PDQ recognizes your current dependence on off-premises solutions like online ordering and contactless … More
Business & Marketing
Dealing Direct With Direct Mail Deals
By Tracy Morin In an age where email inboxes are flooded with junk and actual mailboxes receive little action, direct mail marketing remains highly effective. In 2019, Mail Shark published some impressive stats: “House lists boast a 9% response rate on average, while prospect lists receive an average response rate … More
Business & Marketing
The Iron Lady: How Donatella Arpaia Plans to Turn Prova Pizzabar into a National Brand
By Rick Hynum | Photos by Prova Pizzabar As a hardworking restaurateur raising a family in Long Island, New York, Italian immigrant Lello Arpaia told his little girl, Donatella, that she could be anything she wanted to be when she grew up—just stay out of the restaurant business. It’s … More
Business & Marketing
Adding a Grab-and-Go Section to Your Pizza Restaurant
By Tracy Morin For today’s on-the-go customers, it’s no surprise that grab-and-go options are increasingly in demand. Yet many outlets are still missing out on this growing segment. In 2018, Nestle Professional reported some telling stats by Datassential: “Grab-and-go (prepared foods for takeout that don’t need to be preordered) in … More
Eye on the Chains
Eye on the Chains: How Papa John’s Aims to “Conquer Lunch”
Papa John’s Aims to “Conquer Lunch” Papa John’s has introduced a new flatbread offering, called the Papadia, in an effort to “conquer lunch” and boost its sales. Described as a “toasty, hearty alternative to the same old sandwich routine,” the Papadia sells for $6 at all U.S. locations. The Papadia … More
Business & Marketing
Why Third-Party Delivery Is So Controversial in the Pizza Industry
By Tracy Morin Call it customer laziness, the desire for home comforts, or simply an income-driven dining revolution, but the third-party delivery boom has reached unprecedented levels—and is expected to continue its meteoric rise. In 2019, DoorDash reported that the industry ballooned to $43 billion in 2018 but is expected … More
Business & Marketing
5 Ways to Increase Your Pizzeria’s Revenue and Save Money During the Coronavirus Crisis
From selling groceries to raising delivery fees, U.S. Pizza Team members are getting resourceful as the coronavirus impacts their businesses.
Business & Marketing
Eight Ways to Boost Your Pizzeria’s Sales in the Spring
“Spring,” Robin Williams once observed, “is nature’s way of saying, ‘Let’s party!’” It’s also an invitation to shrug off that heavy winter coat, step out into the sunshine and take a leisurely stroll to the nearest pizzeria. Start planning now to freshen up your restaurant for the springtime boom … More
Eye on the Chains
Eye on the Chains: This Pizzeria Was Named 2019’s Emerging Brand of the Year
MOD Pizza Named Emerging Brand of the Year As the fastest-growing restaurant chain in the country, Seattle-based MOD Pizza has proven that doing good really is good for business. Restaurant Dive, a national digital magazine covering the restaurant industry, chose MOD as Emerging Brand of the Year for 2019. The … More