Anyone can benefit from a mobile operation, even if you’re already in a brick-and-mortar shop. A Fire Within mobile wood-fired unit will allow you to take your signature taste out into the community, setting you apart from your competitors while generating additional revenue and increasing brand awareness. During your … More
Pizzerias & Pizzaioli
What’s Your Story? Mert Sunnetcioglu, Mia Mia’s Pizzeria
When Mert Sunnetcioglu came to the United States from his native Turkey to study engineering, little did he know that his culinary hobby would turn into a career. Since purchasing Mia Mia’s Pizzeria in 2015, he has transformed the pint-sized Providence eatery into a thriving business, thanks in large … More
Business & Marketing
Look Before You Lease: Choosing the Right Site for Your Pizzeria
Do you remember the first car you bought with your own hard-earned money? That car was shiny and beautiful. It was the new love of your life. Then, a month or two later—after some of the novelty had begun to wane—you said to yourself, “I probably overpaid for that … More
SmartMarket
SpeedLine Solutions: How to Save Money on Credit Card Fees and Chargebacks:
Are you debating upgrading to EMV when a large percentage of your sales are card-not-present deliveries? Pay@ the Door is the answer. SpeedLine Pay@ the Door could save you hundreds of dollars each month in credit card processing costs and reduced chargeback liability for delivery transactions, including online orders. … More
SmartMarket
Marra Forni: Made in the USA vs. Imported Brick Ovens
An interview with Marra Forni Founder Francesco Marra Q: Why is choosing between domestically produced and imported ovens such a difficult decision for restaurateurs? FM: There are many factors to consider. If consumers aren’t educated about a particular product, they will fall for the cheaper options. Sure, you might save a … More
Pizzerias & Pizzaioli
The Good Life: Fredi the Pizzaman Lives Out His Pizza Dreams
Bello is, above all, a family man. In this picture, he poses with his wife, Romina, and (from left) daughters Allesandra, 9, and Adriana, 5, and son Antonio, 6 Fredi Bello is an unpretentious man with a pocket-sized pizzeria, but he’s anything but small-time in his home … More
SmartMarket
SmartMarket: 5 ways DoorDash drives sales to your business
Consumers are demanding more convenience and diversity when it comes to food delivery. The rise of on-demand delivery apps is satisfying their needs. But what about your needs as a pizzeria operator? There is a number of ways on-demand platforms like DoorDash can strengthen your existing delivery model, help … More
From the Editor
Pizza Sports are Here to Stay, and Competitors Are Set to Become Stars
Pizza Sports Have Arrived! For nearly 20 years, the U.S. Pizza Team (USPT) has been a labor of love for PMQ publisher Steve Green, his family and staff. As I mentioned in this space last month, their work paid off splendidly in January when the USPT’s Winter Trials, held at … More
SmartMarket
SmartMarket: Affordable Direct Mail Designed for Pizza Shops
Direct mail is a potent marketing tactic, garnering higher response rates than any digital direct marketing medium, according to the Direct Marking Association. But it can be cost-prohibitive for pizzerias. “It’s a catch-22,” says Jeff Dodge of Ramos Pizza in Lincoln, Nebraska. “You know you have to do it … More
Business & Marketing
Old-School vs. Online Marketing: Getting the Best Out of Both
Sowilso11: I’ve started a new pizza shop in my town, and I’m looking for various ways to promote it. I have already approached a flyer distribution service, but I’m worried whether these flyers are still a popular promotional tool. Should I try more advanced strategies, like internet marketing, email … More
From the Editor
2019: Already a Year to Remember
It has been a while since my noble visage shone gloriously from this page, but let’s be honest: You probably didn’t even notice I was gone. You didn’t miss me one bit, did you? True, my sabbatical was fairly brief, but a lot happened in my absence. Someone started … More
Accounting For Your Money
What You Need to Know About Filing for an Extension on Your Taxes
Q: I filed for an extension on my taxes this year, but I was surprised to realize I still had to send the IRS a check. How does the extension work? A: Some people get confused about what it means to file for an extension on their income … More