Marketing

Employee incentive marketing

As pizza chains and independents continue to battle for market share and the consumer's dollar, perhaps a focus inward may provide a more profitable strategy. It is far cheaper to retain or up-sell an existing customer than attract a new one. The key lies in rewarding the performers, as well … More

Marketing

PMQ's idea forum

Strategy #137 Ventless Deep-Frying Made Affordable Appetizers are a great way to boost average ticket sales, but many of the items customers want are fried. Not a problem if you already have fryers, but if you don't, the cost to install them usually kills that idea before it really gets … More

Marketing

New York pizza…in Texas?

New York pizza in Texas? Interesting concept, but does it work? It has for Danny Deari, owner of Pastazios Pizza in Addison, Texas, a suburb of Dallas. Danny moved to Texas in 1986 from Brooklyn, where he grew up. "I visited my aunt as a child, and decided to open … More

Marketing

Stealth pizza marketing

I'm troubled. After speaking to hundreds of pizza operators every month and presenting to a thousand last week in Las Vegas, I'm troubled. The messages I'm getting are: "The economy is down and sales are flat or sales have gone south." In hard times, there are still opportunities. You just … More

Marketing

Goodfella's good ideas

In 1992, Scot Cosentino was rummaging around through his brother-in-law's closet and stumbled across a pizza stone and pizza making kit. It had been given to his brother-in-law, E. Jay Myers, as a gift. "Hey, let's make some pizzas," Scot said. As they played around in the kitchen, a previous … More

Marketing

Designing a direct marketing campaign

Direct mail gives pizza restaurants a cost-effective method of efficiently reaching savings-hungry customers. News headlines insist that advertising is slumping, but smart marketers know that now is a crucial time to reach consumers. You can't fight economic uncertainty successfully with a cut in ad spending. What are the benefits of … More

Marketing

PMQ's idea forum

Strategy #132 Rearview Mirror Air Freshener Puts Your Phone Number In Their Face. Don't you just love the smell of money? Well, with a new product called Scented Hanging Promos, you might just smell a little more. This product is an air freshener people can hang in their vehicles or … More

Marketing

One hot delivery

Who would have ever thought that having a pizza delivered could save their life? If you live in Cleburne, Texas, this could very well be the case. A recent fire safety promotion in this city teamed the Cleburne Fire Department (CFD) with three pizza restaurants and had the firemen delivering … More

Marketing

Promotional tactics for the "four walls"

Promotional tactics for the "Four Walls" "Four walls" marketing is the battle cry of Tom Feltenstein, Founder and Chairman of the West Palm Beach, Florida-based Neighbor-hood Marketing Institute. At Mr. Feltenstein's recent Marketing War College he offered some powerful weapons to build sales and here are a few ideas you … More

Marketing

Direct mail gives Boston Pie a sales kick

When you allocate half of your annual marketing budget to direct mail, you better make sure that every mailing campaign is well planned and supported by your managers and crew. So says Dominic Benvenuti, director of operations for Boston Pie, Inc. This Domino's Pizza franchise creates and distributes more than … More

Marketing

The competitor extermination program

Mary Wilson remembers well the visit she got from the new pizza competitor in town. The brash and brazen entrepreneur walked into her Southern Illinois Domino's Pizza store and arrogantly announced that he was going to put her out of business. The competitor was a former pizza chain supervisor with … More

Marketing

The many different types of pizza

My friends say I have one of the greatest jobs in the world. I get to travel around the country and even go to Italy to eat pizza. While this is true, what they don't understand is eating pizza is a small part of what I do. My job is … More