Strategy #70 Color It Green Who makes the eating out decisions in most American families? Of course…KIDS! That's why we're constantly looking for ideas that will keep your restaurant #1 in the eyes of kids. And here's a beauty: iron-on transfers that kids can create in your restaurant. … More
Marketing
Design Secrets that Sell More Pizza
How would you go about starting a brand new pizza business from the ground up? Most of us in the pizza business follow a formula, a pattern or simply repeat our success in a new location. However, two seasoned pizza entrepreneurs decided to re-invent the pizza wheel, so-to-speak, … More
Marketing
Gainesville Newspaper Promo REALLY Works!
Freddie Wehbe, Domino's Gainesville Manager, winner of numerous awards, including Southeast Manager of the Year and manager of the Year, with Rich Price and Dave Brandon, CEO of Domino's. Cross-promotional partnerships can be both profitable and convenient, if done correctly. For example, the Domino's, in Gainesville, Florida, and the Gainesville … More
Marketing
Are You the Quarterback of Your Team?
Yesterday I had the opportunity to present another marketing seminar. My audience was 85 percent pizza operators and 15 percent pizza wannabes. I was describing some of my guerilla tactics that have added six figure boosts to sales, but I wasn't getting a breakthrough until an owner of three … More
Marketing
DOUBLE SALES in one year!
One year ago, GoodFella's Pizza was just another one of the 148 pizza stores you'd be able to find in the Scranton, Pennsylvania phone book. Today, having doubled sales during the last 12 months, they're the biggest success story in the market. GoodFella's does a steady, $20,000 … More
Marketing
Pizza Store Geography
Did you know that less than 30,000 pizza operators own all of America's 60,000 plus pizza stores? That's what PMQ found during the last couple of years in the process of refining our pizza ownership mailing list and in the development of this report. Currently, the average American Pizza Operator … More
Marketing
Selling More Pizza With Mario's
The Mario’s Pizza you have just taken a bite of is very good. It has personality. It’s spicy like you would expect to find on a Caribbean Island but it’s not too hot. The crust is lighter and thinner than average. The cheese is not the mozzarella that you were … More
Marketing
Pizza Promo Shakes Up Sales in Joplin, MO
TRY THIS PROMOTION The Pepperoni Celebration Sale Using Visual Noise!!!!!! Want to turn an $11,000 per week store into a $13,000 per week store? That's just what happened to Eureka Pizza after a successful sales promotion took sales to record high levels. When sales returned to normal the weekly … More
Marketing
How Domino's Does it
PMQ takes a look at Domino's Marketing Tactics & Success Twenty Store Texas Franchise Mike Cunningham Would you have the courage to open the first Domino's Pizza stores in the home town of Pizza Hut? That's just what Mike Cunningham did in 1986. He opened four of them all at … More
Marketing
PMQ Goes To Australia
There we were, in perhaps the most isolated big city in the world. Perth Australia. Five time zones of ocean to the West and three time zones of outback to the East. Great weather. Great surf. Great people. But something was wrong with this part of the pizza world. I … More
Marketing
A One Man Pizza Store
Aaron Williams, owner of Paradise Pizza does $1500 a week in sales. Williams said he would like to do more, but in Reader West Virginia, a city of only 800 residents, he is doing as well as anyone could. The fact that Williams has figured our how to make money … More
Marketing
WORLD CLASS IDEAS – AUSTRIA
Pizza Mann Gets Marketing Director and Marketing Direction Pizza Mann with it's new headquarters on Pizza Mann Street in Traun Austria has recreated it's marketing look under the leadership of Marketing Director Manfred Mayer. The successful Kid's club started in 1996 just welcomed it's 10,000th member. 100-200 new members sign … More