Marketing

Exclusive! university marketing 401

For the past year, we’ve brought you ideas on how to market to college students in our series on university marketing. During this time we’ve been working with universities to ask students themselves why they buy pizza. There hasn’t been a study done on this group to date, so read … More

Marketing

On the wing with the Blackbird Café

What do you get when you combine a former professional tennis player, Darling Harbour, a neo-retro restaurant, colorful employees and great food? What you get is the extremely successful Blackbird Café. As senior editor of PMQ Magazines, I have had the privilege of visiting pizzerias everywhere from Milan and Venice, … More

Marketing

The ice dream: ice cream and gelato

America’s favorite dessert (ice cream of course) draws crowds—and their money—every year, regardless of outside temperatures, diets and other dessert alternatives. Almost everyone enjoys a scoop of ice cream every once in a while. In fact, we all love ice cream so much that in the year 2002, the United … More

Marketing

Answer this question and watch customers line up

There is only one question your potential prospects want answered before they risk their money with you: “Why should I do business with you instead of your competition?” Basically, they want to know: “What’s in it for me?” This is especially true if you have a new business and you … More

Marketing

Signs, signs, everywhere a sign. . .

In many cases, your first impression with people is your sign, but signage includes much more than that lighted thing on a pole out beside the road or on top of your building. The definition of sign is not only a public notice bearing information or advertising, it is also … More

Marketing

Getting to know New York

Continuing with our research into the history of American pizza and its roots in New York, I made a return trip to the Big Apple in January. When I went to New York last year in January, it was so cold the Hudson started freezing. Even the Canadians with me … More

Marketing

University marketing 301: standing out in a small town

Athens, Ohio is home to a four-year university known as Ohio University and to a pizzeria that has been celebrating a lot of fours lately. Avalanche! Pizza is in its fourth year of business and has been the four-year reigning "Athen's Best Pizza". On top of that, John Gutekanst, owner … More

Marketing

Sign of the times

Our readers ask us for information on new technologies available to them. We search trade shows, the web and pore over trade magazines looking for the latest cutting edge technology. In this article, PMQ has found some interesting emerging technology you may be interested in. Here are some of the … More

Marketing

Instantly skyrocket the response to your ads

Danger On The Doorstep The attack came suddenly and without warning. It surprised me on my own doorstep. I could actually "feel" it with my hands before I even realized what it was. I managed to get back in the house and slam the door, but it was still with … More

Marketing

From the horse's mouth

Everyone does business a different way. In this new department, PMQ will pose two to three questions each issue to a group of owners/operators from across the country so you can see what others think about certain topics. In this department, you get the word straight from the horse's mouth. … More

Marketing

PMQ's idea forum

Strategy #23b Attractive Apparel – Selling Pizza with Style The next time you have an opportunity, observe the number of people wearing polo, T-shirt, hat or other garment with a company logo, and message. Surely you will see names of many local retail identities, especially eateries. People love to receive … More