Marketing

From the horse's mouth

This Issue's Contributors Cape Coral, FL Andrew Sears C & M Pizza Leominster, MA Wayne Rempel JP’s Lacombe, Alberta Canada David Gladstein New York, NY Pizza Cape Coral, FL Andrew Sears C & M Pizza Leominster, MA How do you charge for half-orders of toppings? Parker Greenman – For half … More

Marketing

Ask Joey

With multiple stores, what are the advantages and disadvantages for using a commissary? Growth. Now, this is an exciting topic for this issue. Looks like we have gotten past the cheese market scares of the spring and are focusing on the most important fourth quarter goal: growing business. One function … More

Marketing

The pizza doctor

Anyone who has ever been snake charmed, duped, coerced, guilt-tripped or high-pressured into buying a dollars-off discount advertisement on the back of a grocery store receipt, joining the National Association of Business Owners or my favorite, National Write Your Congressman Association, knows the pain of a really great idea that … More

Marketing

Catering corner

What do you do when the pizzeria down the street throws In the towel? Though we don’t sit around with voodoo dolls of our competitors and a box of pins, none of us loses sleep when a direct or indirect competitor goes out of business. Recently, a restaurant not far … More

Marketing

Streetfighter marketing

Your competition sells good stuff; you sell good stuff. Their service is acceptable; your service is acceptable. Their prices are competitive; your prices are competitive. In other words, the buyer looks at your package and the competitor’s package and sees parity, along the product dimension and company dimension.  However, there … More

Marketing

PMQ's idea forum

Strategy #152b Hitch Up, Tow, and Reap the Profits Your pizzeria is doing a booming dinner business, enough that you want to look in other directions to increase revenues. So you decide to concentrate on your lunch business. You sit down, figure out the perfect deal to attract lunchtime customers … More

Marketing

Account ability

Eating out has evolved into a habit, not a luxury. Americans eat over 47 percent of all meals away from home. Baby Boomers spend more on food away from home than any other demographic group. There’s no question that changes in lifestyle have evolved to less home prepared meals.  Whatever … More

Marketing

Catering corner

It’s ironic that the skills needed to be a successful student in school are those that hold you back as a business owner. I was never taught to embrace failure. The rewards and recognition went to those students that achieved A+, 100 percent, as much as possible. Failure was a … More

Marketing

So you think you're in the pizza business…

If you think you’re in the pizza business, then you’re dead wrong. You are in the marketing business! In fact, the main reason why chains and leading independents are so successful is because they are mean, aggressive, marketing machines. Because they understand the power and the need for consistent advertising, … More

Marketing

Handling hospitality

As full-service restaurants’ carryout services continue to peck away at the pizza delivery/carryout business, it’s even more critical today to enhance your service levels. Face it, while the quantity of the competition continues to increase, their abilities to execute outstanding service aren’t that great. Since the New York Pizza Show … More

Marketing

Hotel marketing

A much-overlooked marketing strategy could be as near as next door. Any hotels around your pizzeria? Are you actively trying to sell pizza to hotel guests? If not, then you may be missing a great way to make some extra money. There are different tactics to selling or marketing within … More

Marketing

Dinner and a movie

DVDs please? If you’ve ever even considered offering movies with your pizza, then this is the article for you. While researching this article, I found that movie rentals require a large initial investment. If that’s not what you want to hear, then take a further look into the article—there are … More