Marketing

Top ten myths of online ordering

Gradually, the Internet has become an integral part of the daily lives of Americans. Although the Big Three pizza chains, Dominos, Pizza Hut and Papa Johns, are racing to give their customers the ability to order their pizza online, the vast majority of pizzerias still do not. This is mainly … More

Marketing

The pizza doctor

In a corporate office of a regional chain, a group of college marketing interns were on the phones. They were conducting a survey of their customers. One of the questions they asked was, “Where have you purchased pizza in the past 30 days besides us?” They input the responses, and … More

Marketing

The mom factor

The last thirty years of my life story could be told in a list of pizzerias: Mama's and Sally's in New Haven, Conan's and Milto's in Austin, Two Guys and Raffalo's in Hollywood and Avanti's in Pasadena (to name only a few). My family and I are passionate about pizza. … More

Marketing

Crank up the volume!

The Australian pizza market was almost non-existent ten years ago until Pizza Hut and Domino's went in with pans a-blazing in the 1990s. Australians have yet to warm up to pizza in numbers similar to Americans, but demand is rapidly growing. The Australian Bureau of Statistics has indicated the pizza … More

Marketing

Fixed and variable costs

Starting a pizzeria or running a pizzeria year after year is a tough job. You run into unexpected costs all along the way. You have problems with staff, customers, your building, your lease, your cash flow…The list goes on and on. We get a lot of questions on the Think … More

Marketing

Running your business in your pajamas with technology

Being in two places at the same time physically is not possible. How do you manage more than one restaurant effectively? Your dream is to duplicate your independent restaurant or open an additional franchise location to reap the benefits of multiple store ownership. Technology can create a system that will … More

Marketing

Pizza marketing that makes money!

The difference between being a good pizza operation and a great pizza operation is learning how to aggressively market your restaurant all 365 days of each year! That's where a good marketing plan comes in. Begin with a good list of potential customers. If you deliver, you already have a … More

Marketing

Business co-ops

It's hard to distinguish yourself as a small business in a bustling metropolitan area when you have 20,000 people living within a few miles of your store. Debbie Taranto Antoun faced this dilemma when she opened her store, Taranto's, in the Lewis Center/Polaris suburb of Columbus, Ohio. When Debbie opened … More

Marketing

Payroll marketing

Every day I open my mailbox to find about five pounds of junk mail. It must take at least three trees worth of paper to produce each day's pitches for credit cards, oil changes, life insurance, Wal-Mart circulars and coupons for everything from frozen chicken to tires. Rather than take … More

Marketing

Ricardo's: dialing up the dollars

Richard Siemens is proving that an independent can play with the big boys in the Vancouver suburb of Abbotsford. He started his Ricardo's pizzeria just seven years ago. Since 1998, he's built quite a name for himself and even opened a second restaurant. Richard got started in the pizza business … More

Marketing

LaRosa's Pizzeria: online made easy

Who says you can't teach an old dog new tricks? LaRosa's pizzeria opened its doors in 1954 after founder Buddy La Rosa discovered that people liked his Aunt Dina's pizza recipe. The chain, a $123 million a year corporation with 58 pizzerias, grew by leaps and bounds in the late … More

Marketing

The seven deadly sins of pizzeria insurance

The Seven Deadly or Cardinal Sins. The BIG ONES that will sink you into the fiery pit. The "classics" of bad judgment. It's an old subject to be sure; so old that some where in the sixth century, Pope Gregory the Great took the then-current list (yep – there were … More