Do you keep track of who visits your pizzeria and who has stopped coming altogether? Keeping track of such data allows you to target your marketing according to customers’ purchasing habits, turn occasional guests into regulars and potentially recapture lost business. It all starts with Signature Systems’ powerful point-of-sale system, … More
Two Great Companies, One Amazing Product
Repeated busy signals can ring like a death knell for a pizzeria with a strong delivery component. Every missed call leads to a potential lost sale and money that could go to a competitor. But thanks to a partnership between two industry innovators, Message On Hold and Pizza Phone, busy … More
Magnet Mailers Earn Double-Digit Returns
The refrigerator is more than an appliance; it’s the family message board, photo album and brag sheet all in one. It can serve as a billboard for your pizza, too, when you take advantage of magnetized direct-mail services from St. Cloud, Minnesota-based Sunray Printing Solutions. “Many of our pizzeria clients … More
Boost Beverage Sales With Dynamic Drinkware
ldquo;The better-looking the glass is, the more people are willing to pay for what is inside of it,” says Zarin Thomson, owner of Caffe Royale in Stellenbosch, South Africa. Like many restaurateurs, Thomson turned his beverage sales from negative to positive with a little glass redesign. As Robert Foley from … More
NoteAds Rolls Out New Marketing Tools
There’s a reason why pizzeria operators prefer sticky note ads from NoteAds Advertising to box toppers, door hangers and window clings: Not only do the ads stand out with their four-color imprint, they also literally stick around the home until they’re used. Unlike refrigerator magnets, doorknob hangers or glued-on box … More
Pizzas 4 Patriots Offers Win-Win for Pizzerias
Many newspapers run “feel-good” stories about patriotism and Americana on Independence Day. If pizzeria owners approach local newspapers or TV stations prior to the Fourth and let them know they’ll be donating a portion of the day’s sales to Pizzas 4 Patriots, it would be a great way to gain … More
Box Top Advertising turns pizza boxes into marketing opportunities.
Just over four years ago, Paul Emm started Box Top Advertising Inc. (BTA), a unique advertising company that creates pizza box toppers that provide free advertising for pizzerias of all sizes. With 18 years of direct sales experience, Emm rolled out a system that partners small, medium and large companies … More
Discover the untapped revenue and marketing potential of gift cards
Are you ready to board the gift card boat? Gift cards from PlasticPrinters.com do more than market your store, increase loyalty and strengthen your brand; they represent an underutilized revenue stream that any mom-and-pop can easily tap into. With an 80% redemption rate and void status until activated, gift cards … More
Pizzas 4 Patriots Offers ‘Slice of Home’ to Soldiers in Combat
As the founder of Pizzas 4 Patriots, veteran Mark Evans has been organizing the world’s biggest pizza parties since 2008. The beneficiaries: thousands of American soldiers fighting in the deserts of Afghanistan and Iraq. Evans got the idea from his son, a high school freshman at the time. “We were … More
Our Town Helps Pizzerias Bring in New Residents
More than 40 years ago, Michael Plummer owned a pizzeria in Iowa and was struggling to find the best way to get new customers through his doors. If he could just get them to try his pizza, he knew they would fall in love with it, but he needed to … More
Idea Zone December 2012: Our Town
When someone moves into your town, that person’s belongings are usually packed away in boxes for a while, and he or she doesn’t have the energy or equipment to cook. This is the perfect time to entice that person into your pizzeria and create a loyal customer. Tired, hungry and … More