Marketing Idea Zone

Idea Zone – January 2014

Show your community support with wristband connection “What’s this about?” Ms. Johnson asks the waiter, pointing to a tabletop flyer with a picture of a silicone wristband. The waiter replies, “For a $1 donation, we give you one of those to wear to show that you are against the act … More

Marketing Idea Zone

Idea Zone: September 2013

The next giant step in online pizza ordering is here! RedShift, a company that specializes in voice recognition technology, is making it easier—and faster—for customers to order pizza online or with smart devices. The technology is available to pizzeria companies—whether chains or independents—looking to improve their mobile apps and make … More

Marketing Idea Zone

Reward Loyal Customers with PDQ POS

Do you keep track of who visits your pizzeria and who has stopped coming altogether? Keeping track of such data allows you to target your marketing according to customers’ purchasing habits, turn occasional guests into regulars and potentially recapture lost business. It all starts with Signature Systems’ powerful point-of-sale system, … More

Marketing Idea Zone

Two Great Companies, One Amazing Product

Repeated busy signals can ring like a death knell for a pizzeria with a strong delivery component. Every missed call leads to a potential lost sale and money that could go to a competitor. But thanks to a partnership between two industry innovators, Message On Hold and Pizza Phone, busy … More

Marketing Idea Zone

Magnet Mailers Earn Double-Digit Returns

The refrigerator is more than an appliance; it’s the family message board, photo album and brag sheet all in one. It can serve as a billboard for your pizza, too, when you take advantage of magnetized direct-mail services from St. Cloud, Minnesota-based Sunray Printing Solutions. “Many of our pizzeria clients … More

Marketing Idea Zone

Boost Beverage Sales With Dynamic Drinkware

ldquo;The better-looking the glass is, the more people are willing to pay for what is inside of it,” says Zarin Thomson, owner of Caffe Royale in Stellenbosch, South Africa. Like many restaurateurs, Thomson turned his beverage sales from negative to positive with a little glass redesign. As Robert Foley from … More

Marketing Idea Zone

NoteAds Rolls Out New Marketing Tools

There’s a reason why pizzeria operators prefer sticky note ads from NoteAds Advertising to box toppers, door hangers and window clings: Not only do the ads stand out with their four-color imprint, they also literally stick around the home until they’re used. Unlike refrigerator magnets, doorknob hangers or glued-on box … More

Marketing Idea Zone

Pizzas 4 Patriots Offers Win-Win for Pizzerias

Many newspapers run “feel-good” stories about patriotism and Americana on Independence Day. If pizzeria owners approach local newspapers or TV stations prior to the Fourth and let them know they’ll be donating a portion of the day’s sales to Pizzas 4 Patriots, it would be a great way to gain … More