Marketing Idea Zone

Two Great Companies, One Amazing Product

Repeated busy signals can ring like a death knell for a pizzeria with a strong delivery component. Every missed call leads to a potential lost sale and money that could go to a competitor. But thanks to a partnership between two industry innovators, Message On Hold and Pizza Phone, busy … More

Marketing Idea Zone

Magnet Mailers Earn Double-Digit Returns

The refrigerator is more than an appliance; it’s the family message board, photo album and brag sheet all in one. It can serve as a billboard for your pizza, too, when you take advantage of magnetized direct-mail services from St. Cloud, Minnesota-based Sunray Printing Solutions. “Many of our pizzeria clients … More

Marketing Idea Zone

Boost Beverage Sales With Dynamic Drinkware

ldquo;The better-looking the glass is, the more people are willing to pay for what is inside of it,” says Zarin Thomson, owner of Caffe Royale in Stellenbosch, South Africa. Like many restaurateurs, Thomson turned his beverage sales from negative to positive with a little glass redesign. As Robert Foley from … More

Marketing Idea Zone

NoteAds Rolls Out New Marketing Tools

There’s a reason why pizzeria operators prefer sticky note ads from NoteAds Advertising to box toppers, door hangers and window clings: Not only do the ads stand out with their four-color imprint, they also literally stick around the home until they’re used. Unlike refrigerator magnets, doorknob hangers or glued-on box … More

Marketing Idea Zone

Pizzas 4 Patriots Offers Win-Win for Pizzerias

Many newspapers run “feel-good” stories about patriotism and Americana on Independence Day. If pizzeria owners approach local newspapers or TV stations prior to the Fourth and let them know they’ll be donating a portion of the day’s sales to Pizzas 4 Patriots, it would be a great way to gain … More

Marketing Idea Zone

Idea Zone December 2012: Our Town

When someone moves into your town, that person’s belongings are usually packed away in boxes for a while, and he or she doesn’t have the energy or equipment to cook. This is the perfect time to entice that person into your pizzeria and create a loyal customer. Tired, hungry and … More