Marketing Idea Zone

Hickory BBQ: What you see is what you get

Hickory BBQ knows that visual appeal draws in the customers, while quality and consistency keeps them coming back. Invented by the people in the rotisserie business, the Visual Pizza Oven (VPO) produces a consistent, stone-baked crust with all the visual appeal of a wood-fired oven. “We installed a VPO-54 … More

Marketing Idea Zone

Making money made simple by MPP Marketing Group.

If you think you are in the food business, think again. Successful food-business operators realize they are not in the food business but, rather, in the marketing business. Why? Because competition is fierce and consumers have many choices. So whom they choose for tonight’s dinner is the $64,000 question. … More

Marketing Idea Zone

NoteAds: Promotions that double-stick with your customers

A new double-adhesive technology makes NoteAds strong enough to be used on more surfaces as a repositionable “box topper” or “door hanger.” While the concept of using repositionable sticky note ads was popular from its introduction 15 years ago, this new technology allows shops to affordably and conveniently replace … More

Marketing Idea Zone

Spreadable bacon makes any food taste better.

Meat candy, salt pork, strips of heaven, there are many names for one of America’s most beloved food ingredients—bacon—which seems to make any food taste better. For salads, sauces, appetizers, sandwiches, cocktails and, of course, pizza, bacon might as well be regarded as a condiment. Now it’s easier than ever … More

Marketing Idea Zone

Give your customers a new treat with Pizza Cones

One bold New Yorker has taken the pizza cone movement where it’s never been before, with par-baked, frozen, ready-to-fill pizza cone shells delivered right to your store. Now it’s easier than ever to add PCI Frozen Foods’ pizza cone concept to your menu and add extra revenue to your shop. There’s … More