Marketing Idea Zone

Idea Zone: Ditch the Norm and Never Miss an Order Again

One of the most commonly ignored parts of a pizza operator’s business are the basic communication services—specifically, telephone and Internet service. Yet for any carryout/delivery-based business, these together carry virtually all orders to the store. How often do we hear, “I HATE my phones” or “My Internet goes out … More

Marketing Idea Zone

Idea Zone: How to Save Money with Cherry Pick Prices

Accountability is the foundation of good accounting. But how can you do that efficiently with so many items in your restaurant? Small items like stickers or napkins go unnoticed in the jungle of orders and invoices. It’s these seemingly trivial products which are most prone to mark-ups or expensive … More

Marketing Idea Zone

Astoria: Pizza and espresso are a match made in Italy

It’s true that pizza and espresso were both born in Italy, where post-meal espressos are often part of the dining experience. Nothing compliments an Italian dessert, such as cannoli or tiramisu, like a well-made espresso or specialty coffee drink. Even better are the profits obtained by blending pizza and … More