Marketing without measurement equals waste! Over the past few weeks, my visits to restaurants included asking simply how they track the benefits of using coupons, such as two-for-one or “buy one get one free” offers. Without exception, there was never a system in place to measure the profits or increased food costs derived from the … More

I was recently asked to represent a restaurant owner in a case against the Internal Revenue Service. The owner operates five restaurants, each in a separate S corporation, with the operations being individually reported on his personal tax return. In addition, he purchased the buildings for each restaurant individually and rents them to his S … More

College interns! Who would have thought that your marketing dollars could be stretched with a huge return on investment year after year? For the past five years, our accounting practice has employed full-time professionals and part-time college students to serve our restaurant owners all year long. We are now moving into the marketing departments of … More

Over the past few years, I’ve had the opportunity to analyze and review the operating manuals of several national chains, cover to cover. This was necessary to determine the proper accounting and tax treatment of financial transactions, consider the franchisor recommendations and compare them to my client’s operating results. While researching, I discovered one operating … More