Pizza Pizza, a major Canadian brand headquartered in Toronto, is deepening its commitment to Manitoba sports with a new multi-year partnership with the Winnipeg Blue Bombers, a Canadian Football League team.
As the Official Pizza of the Blue Bombers, Pizza Pizza will serve its slices at concessions throughout Princess Auto Stadium. The partnership also brings Pizza Pizza’s “Score a Slice” promotion to Winnipeg, where fans in attendance can earn a free slice every time Bombers score the first touchdown of the game.
“Winnipeg is a key growth market for Pizza Pizza,” said Adrian Fuoco, Pizza Pizza’s chief marketing officer. “As a proudly Canadian brand, we’re excited to further our support of Canadian football and a marquee franchise like the Blue Bombers and their passionate fan base.”
The partnership builds on Pizza Pizza’s strong presence in the province, including its role as a partner of the Winnipeg Jets, and further cements the brand’s commitment to connecting with Manitoba sports fans, the company said.
Pizza Pizza kicked off its partnership on May 24 at the Blue Bombers’ first preseason home game for 2025.
Founded in 1967 in Toronto, Ontario, Pizza Pizza is a Canadian mega-chain with more than 775 locations across the country.
